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Purito vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Allies of Skin are two distinct skincare lines known for thoughtful moisturizers and serums that serve different daily needs. The former relies on gentle formulas to suit dry and sensitive skin, whereas the latter is built around potent ingredients like niacinamide to suit dry and mature skin best. Both offer reliable nourishment, though the Korean brand focuses on soothing care while its counterpart works to improve skin aging signs and decrease hyperpigmentation.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Allies of Skin products

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Purito vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · CA$427.33 · 97% fitBuy Purito routine · CA$191.72 · 94% fitSee multi-brand routine · 99% fit

Purito vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · CA$565.07 · 93% fitBuy Purito routine · CA$342.33 · 90% fitSee multi-brand routine · 96% fit

Purito vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · CA$532.16 · 94% fitBuy Purito routine · CA$309.42 · 91% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Allies of Skin: which is better?

Both brands are equal choices, as Lovi rates their routines as having an equal fit across all skin types. Purito stands out for its lightweight textures and soothing, gentle formulations, whereas Allies of Skin excels in providing deep hydration, effective anti-aging benefits, and improved skin radiance.

What is the difference between Purito and Allies of Skin?

Purito tends to focus on gentle, lightweight, and calming products that fit dry, sensitive, and dry sensitive skin best, while Allies of Skin emphasizes anti-aging and brightening formulas that fit dry, mature, and combination skin best. Reviewers note that Purito excels in soothing and lightweight textures, whereas Allies of Skin stands out for effective anti-aging and fast results.

Purito or Allies of Skin for dry skin?

Both Purito and Allies of Skin are a Superior fit for dry skin on this page. Reviewers note that Purito provides lightweight and soothing moisturizers, while Allies of Skin offers hydrating and plumping serums.

Purito or Allies of Skin: which moisturizer is better?

Purito offers lightweight and soothing moisturizers that reviewers find gentle, while Allies of Skin provides hydrating and plumping daily treatments known for effective anti-aging results. Both brands list no fragrance in the products on this page.

Which is more affordable, Purito or Allies of Skin?

Allies of Skin has a high price point, whereas Purito is more affordable on this page.

Which brand is better known for soothing and calming properties, Purito or Allies of Skin?

Purito is better known for soothing and calming properties, as review themes on the products on this page show that it does better than Allies of Skin in that area. Reviewers mostly mention that Purito offers soothing and calming moisturizers.

Purito or Allies of Skin for oily skin?

Both Purito and Allies of Skin achieve a Superior Lovi fit level for oily skin. Reviewers note that Purito delivers a lightweight and non-greasy texture, whereas Allies of Skin provides fast results and effectiveness.

Purito or Allies of Skin for sensitive skin?

Both Purito and Allies of Skin provide a Superior Lovi routine fit for sensitive skin. Purito is often noted by reviewers for its gentle and acne-safe formulations, while Allies of Skin is recognized for its calming serums.

Purito or Allies of Skin for acne-prone skin?

Both brands achieve a Superior Lovi fit level for acne-prone skin on the products on this page. Purito is often noted for gentle, acne-safe formulations, while Allies of Skin is recognized for effective anti-aging and brightening serums.

Purito or Allies of Skin for mature skin?

Both Purito and Allies of Skin are a great match for mature skin, as Lovi rates both brands as a Superior fit for this skin type. Reviewers note that Purito excels in lightweight, soothing formulations, whereas Allies of Skin delivers effective anti-aging and brightening results.

Purito or Allies of Skin for skin with dark spots?

Both Purito and Allies of Skin achieve a Superior Lovi fit level for skin with dark spots. Allies of Skin relies on key ingredients like niacinamide to help fade pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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