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Purito vs Allies of Skin

Purito and Allies of Skin are skincare brands that offer thoughtful moisturizers, targeted serums, and specialized treatments for various skin concerns. The Korean brand, founded in 2017 and owned by Corstone Capital since 2022, is known for gentle formulas utilizing soothing ingredients that suit dry and sensitive skin best. Conversely, the second brand is loved for its advanced formulations infused with key ingredients like niacinamide, which improve skin aging signs and decrease hyperpigmentation, suiting dry and oily acne-prone skin best. While both provide reliable nourishment for a calm complexion, they differ in their specific product lineups and formulation approaches, with the former featuring standout items like the Centella Unscented Toner and the latter offering solutions such as the Molecular Saviour Probiotics Treatment Mist.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Purito vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Purito vs Allies of Skin routines for oily skin

See multi-brand routine · 97% fit

Purito vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Allies of Skin: which is better?

Both brands are great choices, with Purito standing out for its lightweight texture, soothing feel, and gentle, acne-safe formulations, while Allies of Skin excels at delivering fast results, deep hydration and plumping, and improved skin texture and radiance.

What is the difference between Purito and Allies of Skin?

Purito is best for lightweight, soothing routines that help calm and support the skin barrier, while Allies of Skin focuses more on providing effective anti-aging, firming, and brightening treatments. Lovi rates the routine fit for both brands as equal at a Superior level for dry skin, sensitive skin, dry sensitive skin, acne-prone skin, mature skin, skin with dark spots, and combination skin, while Allies of Skin fits oily skin at a Superior level compared to Purito at High.

Purito or Allies of Skin for dry skin?

Both brands achieve a Superior routine fit for dry skin, making them equally suitable options. Lovi notes that the products on this page for both Purito and Allies of Skin list no fragrance in their ingredients.

Purito or Allies of Skin: which moisturizer is better?

Purito is better for soothing and calming dry or sensitive skin with its lightweight, acne-safe moisturizers. Allies of Skin delivers superior deep hydration and plumping for mature or oily skin, though reviewers note it comes with a higher price point and initial irritation.

Which is more affordable, Purito or Allies of Skin?

Purito does better when it comes to affordability, whereas reviewers mostly mention Allies of Skin for its high price point.

Which brand performs better for deep hydration and plumping?

Allies of Skin performs better for deep hydration and plumping based on the review themes on this page. Topical hyaluronic acid helps improve skin quality and hydration signs.

Dermatologic Therapy, 2022

Do Purito or Allies of Skin products contain fragrance?

Every product on this page from both Purito and Allies of Skin lists no fragrance in its ingredients.

Purito or Allies of Skin for oily skin?

Allies of Skin is superior for oily skin, whereas Purito achieves a high fit on the products on this page. Reviewers note that Allies of Skin delivers effective anti-aging and brightening serums.

Purito or Allies of Skin for sensitive skin?

Both brands achieve a Superior Lovi fit level for sensitive skin, but Purito stands out as the better choice for this skin type due to its soothing and calming benefits. Allies of Skin offers effective anti-aging and brightening formulas on the products on this page, though reviewers frequently note initial irritation and skin reactions.

Purito or Allies of Skin for acne-prone skin?

Purito is a better match for acne-prone skin because the products on this page are rated as a Superior fit for this skin type and reviewers highlight them as acne-safe and gentle. Allies of Skin also reaches a Superior routine fit for acne-prone skin, but reviewers sometimes note initial irritation and skin reactions.

Purito or Allies of Skin for mature skin?

Both brands achieve a Superior Lovi fit level for mature skin, with Purito often noted for soothing and calming benefits and Allies of Skin recognized for effective anti-aging and brightening serums containing niacinamide.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.