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SKIN1004 vs Anua

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Anua are popular Korean skincare brands that offer gentle, effective daily essentials. SKIN1004 features toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide to suit combination and sensitive skin. Meanwhile, Anua provides moisturizers, toners, serums, and cleansers formulated with hyaluronic acid, heartleaf, and niacinamide for dry and oily acne-prone skin. While both rely on key ingredients like niacinamide and hyaluronic acid, the first brand specializes in soothing centella formulas, and the second focuses heavily on heartleaf and blemish-targeting serums.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

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Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

This page compares some of the most popular SKIN1004 and Anua products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Anua products

People Say

SKIN1004Anua
  • Hydration and soothing Mostly MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Lightweight texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Gentle and non-irritating Often MentionedOften Mentioned
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Exfoliation and smoothing Sometimes NotedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “helps to get rid of dark spots — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Cleansing and pore care Sometimes NotedSometimes Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “dense creamy foam — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
  • No white cast and makeup compatibility Rarely NotedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Breakouts and acne Rarely NotedOften Mentioned
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
    • “Caused tiny bumps — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky or shiny finish Sometimes NotedSometimes Noted
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “looked greasy by midday — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
  • Irritation and stinging Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

SKIN1004 vs Anua routines for dry skin

See multi-brand routine · 97% fit

SKIN1004 vs Anua routines for oily skin

See multi-brand routine · 95% fit

SKIN1004 vs Anua routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Anua: which is better?

Both SKIN1004 and Anua are well-liked, with SKIN1004 offering lighter textures and Anua excelling in exfoliation and cleansing on this page.

What is the difference between SKIN1004 and Anua?

SKIN1004 is known for lightweight textures, whereas the products on this page from Anua stand out for exfoliation, smoothing, cleansing, and pore care. Both brands feature no fragrance across their ranges and achieve equal routine fit levels.

SKIN1004 or Anua for dry skin?

Both SKIN1004 and Anua offer a High routine fit for dry skin, with routines featuring hydrating toners, nourishing moisturizers, and sun protection. Reviewers note that SKIN1004 provides lightweight and soothing moisturizers, while Anua excels in soothing and barrier support.

SKIN1004 or Anua: which cleanser is better?

Anua does better for cleansing and pore care among the products on this page. Anua features cleansers like the Heartleaf Succinic Moisture Cleansing Foam and the Heartleaf Quercetin Pore Deep Cleansing Foam.

Which is more affordable, SKIN1004 or Anua?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between SKIN1004 and Anua.

Between SKIN1004 and Anua, which brand does better for exfoliation and smoothing?

Anua does better for exfoliation and smoothing compared to SKIN1004. Reviewers often mention its effective brightening serums and texture improvement.

How do the foundation years and parent companies of SKIN1004 and Anua compare?

SKIN1004 was founded in 2012 in South Korea and is owned by Goodai Global Inc., while Anua was founded in 2019 in South Korea and is owned by The Founders Inc.

Which brand performs better for lightweight texture according to review themes?

SKIN1004 performs better for lightweight texture, as noted in the review themes on this page.

SKIN1004 or Anua for oily skin?

Both SKIN1004 and Anua are a High fit for oily skin on the products on this page. Reviewers note that Anua does better for exfoliation and smoothing and cleansing and pore care, whereas SKIN1004 is noted for a lightweight texture.

SKIN1004 or Anua: which moisturizer is better?

Both SKIN1004 and Anua offer moisturizers with a High or Superior Lovi fit level for various skin types, so neither brand is universally better than the other. Anua does better with soothing and barrier support in moisturizers, while SKIN1004 is known for lightweight and soothing moisturizers.

SKIN1004 or Anua for sensitive skin?

Both SKIN1004 and Anua fit sensitive skin at a High level on the products on this page. SKIN1004 focuses best on sensitive skin among its targeted skin types, while Anua reviewers frequently note gentle, non-irritating toners alongside reported breakouts.

SKIN1004 or Anua: which sunscreen is better?

Both SKIN1004 and Anua offer sunscreens that fit sensitive skin and oily acne-prone skin at a High or Superior level on the products on this page. Reviewers note that Anua does better for no white cast and makeup compatibility.

SKIN1004 or Anua for acne-prone skin?

Both SKIN1004 and Anua fit acne-prone skin well, with Lovi rating both brands at a High level for this skin type. Anua does better for exfoliation and smoothing, while review themes note that SKIN1004 may cause fewer breakouts than Anua.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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