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The Ordinary vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and VR are distinct skincare brands offering thoughtfully formulated solutions for various complexions. The Canadian line relies on hyaluronic acid, glycerin, and squalane within its serums, moisturizers, and cleansers to best suit dry, sensitive, and mature skin. Meanwhile, the sensory-focused brand is celebrated for the considered design of its moisturizers, which accommodate combination, sensitive, and dry skin types. Ultimately, the two differ through the former's ingredient-driven specificity and the latter's emphasis on daily ritual and refined texture.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs VR products

The Ordinary vs VR moisturizers

Questions and answers

The Ordinary or VR: which is better?

The Ordinary offers a much larger variety of fragrance-free products on this page across multiple skin types, while VR features only a single PDRN cream. Shoppers often praise The Ordinary for its affordable serums and acne-clearing options.

What is the difference between The Ordinary and VR?

The products on this page from The Ordinary offer a wide selection of affordable serums, toners, and moisturizers that fit dry and sensitive skin best, whereas VR features only a single PDRN CREAM moisturizer that has a high fit for sensitive skin.

The Ordinary or VR: which moisturizer is better?

The products on this page show that The Ordinary offers a much wider variety of moisturizers with high Lovi fit levels for different skin types compared to VR, which only lists a single moisturizer with average or low fits for most skin types.

Which is more affordable, The Ordinary or VR?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value, whereas VR offers only a single moisturizer with no pricing or value mentions on the page.

When were The Ordinary and VR each founded, and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. VR was founded in 2018 and is independently owned.

How does the Lovi fit level of The Ordinary's PDRN CREAM compare to VR's PDRN CREAM for sensitive skin?

The Ordinary does not offer a PDRN cream on this page, while VR provides PDRN Cream which has a High Lovi fit level for sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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