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SKIN1004 vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and SK-II are prominent Asian skincare labels offering a range of toners, moisturizers, sunscreens, and masks. The Korean brand centers its formulations around centella asiatica, hyaluronic acid, and niacinamide to suit combination and sensitive skin, while the Japanese counterpart anchors its luxurious moisturizers, potent serums, and restorative masks in its signature ingredient, pitera, to serve dry and acne-prone skin best. While both brands address targeted concerns like dark spots and aging, the former relies on botanical and barrier-supporting compounds, whereas the latter utilizes yeast-derived fermentation extracts to improve pores, texture, and redness.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular SKIN1004 and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs SK-II products

People Say

SKIN1004SK-II
  • Lightweight texture Mostly MentionedMostly Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Hydration and moisture Often MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
  • Radiance and glow Not notedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
  • Soothing and calming Mostly MentionedNot noted
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Skin smoothing and texture Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Cleansing performance Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “skin felt super clean — SKIN1004 Zombie Pack”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
  • High price and value Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Breakouts and irritation Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

SKIN1004 vs SK-II routines for dry skin

See multi-brand routine · 99% fit

SKIN1004 vs SK-II routines for oily skin

See multi-brand routine · 96% fit

SKIN1004 vs SK-II routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SKIN1004 or SK-II: which is better?

Both SKIN1004 and SK-II are strong options, with SKIN1004 standing out for soothing and calming benefits while SK-II excels at providing radiance and glow.

What is the difference between SKIN1004 and SK-II?

SKIN1004 focuses on soothing and calming benefits with key ingredients like centella asiatica, whereas SK-II stands out for radiance and skin smoothing using its signature Pitera. Lovi rates both brands equally for combination, sensitive, and mature skin, while SK-II holds a superior routine fit for dry, acne-prone, and oily skin types.

SKIN1004 or SK-II for dry skin?

Both SKIN1004 and SK-II are good options for dry skin, though Lovi rates the routine fit for SK-II as Superior and SKIN1004 as High. SK-II delivers better radiance and glow, while SKIN1004 is noted for soothing and calming dry skin.

SKIN1004 or SK-II: which moisturizer is better?

Both SKIN1004 and SK-II feature well-liked moisturizers on this page, with SKIN1004 offering soothing and lightweight options like its Hyalu-Cica Moisture Cream and SK-II focusing on iconic treatments like the Facial Treatment Essence. Reviewers note that both brands deliver equally on lightweight texture and hydration.

Which is more affordable, SKIN1004 or SK-II?

SK-II has higher price and value issues on this page compared to SKIN1004.

Between SKIN1004 and SK-II, which brand performs better for soothing and calming the skin?

SKIN1004 performs better for soothing and calming the skin. Review themes on this page show that SKIN1004 does better in this category compared to SK-II.

How do the founding years and corporate ownership of SKIN1004 and SK-II compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, whereas SK-II was established earlier in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991.

Which brand is better suited for addressing dark spots and mature skin between SKIN1004 and SK-II?

Both SKIN1004 and SK-II achieve a High Lovi fit for mature skin and skin with dark spots. Reviewers find SK-II does better for radiance and glow as well as skin smoothing and texture, while SKIN1004 does better for soothing and calming.

SKIN1004 or SK-II for oily skin?

For oily skin, Lovi rates SK-II as having a Superior routine fit compared to a High fit for SKIN1004. Both brands feature fragrance-free products on this page, while SK-II does better for radiance and glow, and skin smoothing and texture.

SKIN1004 or SK-II for sensitive skin?

Both SKIN1004 and SK-II achieve a High Lovi fit level for sensitive skin. SKIN1004 features key ingredients like Centella asiatica and Panthenol, which helps soothe reactive skin.

American Journal of Clinical Dermatology, 2002

SKIN1004 or SK-II for acne-prone skin?

For acne-prone skin, both SKIN1004 and SK-II are good options, with SK-II having a Superior routine fit compared to SKIN1004's High fit. SKIN1004 stands out for its soothing and calming benefits, while SK-II delivers better results for skin smoothing and texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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