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COSRX vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Asarai are distinct skincare lines, with the former being a 2013 Korean brand now under Amorepacific Group, and the latter being cherished for nutrient-rich botanical formulas. COSRX is beloved for its thoughtful serums, moisturizers, cleansers, and masks incorporating hyaluronic acid, glycerin, and niacinamide, suiting oily and oily acne-prone skin best by balancing moisture levels. Conversely, Asarai is known for its nutrient-rich clay masks and deeply restorative creations, which suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases. While both deliver targeted care through standout products like the Advanced Snail Mucin Gel Cleanser and the Earth Tones Face Mask, they differ fundamentally in their ingredient focus and ideal skin types.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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This page compares some of the most popular COSRX and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Asarai products

Questions and answers

COSRX or Asarai: which is better?

COSRX is the stronger choice here because the products on this page offer extensive variety and higher Lovi fit levels across most skin types compared to Asarai. Reviewers often mention lightweight absorption, deep hydration, and effective acne control from COSRX formulations.

What is the difference between COSRX and Asarai?

COSRX offers a wide range of products tailored for oily and combination skin, whereas Asarai features just a single face mask on this page. COSRX products frequently help with lightweight absorption and deep hydration, while being largely fragrance-free.

Which is more affordable, COSRX or Asarai?

The provided page facts do not contain pricing information to determine whether COSRX or Asarai is more affordable.

Which causes fewer breakouts, COSRX or Asarai?

COSRX offers multiple products with superior or high Lovi fit levels for acne-prone skin, whereas Asarai features only a single mask with average fit across all skin types.

How do the founding years and countries of origin compare between COSRX and Asarai?

COSRX was founded in South Korea in 2013, whereas Asarai was founded in 2018 with its country of origin not listed on the page. Both brands offer different ranges of skincare products.

Which brand offers more fragrance-free options among their skincare products?

COSRX offers significantly more fragrance-free options with 37 out of 38 products on this page listing no fragrance, whereas Asarai only has 1 product listed.

What are some of the key active ingredients shared across COSRX products?

COSRX products on this page commonly feature key active ingredients such as hyaluronic acid, glycerin, niacinamide, allantoin, panthenol, snail mucin, butylene glycol, and centella asiatica. These ingredients help provide deep hydration, improve skin texture, and support overall skin health.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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