The Ordinary vs Elemis
The Ordinary and Elemis are two distinct skincare lines known for curated serums, moisturizers, cleansers, and toners. The Canadian brand centers its formulations around hyaluronic acid, glycerin, and squalane to suit dry and dry sensitive skin, whereas the British brand weaves together glycerin and shea to deeply restore dry and mature skin. Both brands offer targeted solutions for acne-prone skin, dark spots, and mature skin, yet they differ in their foundational ingredients and overall heritage.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular The Ordinary and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs Elemis products
People Say
Texture and Absorption Often MentionedMostly Mentioned
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
- “cloud-light gel formula — Elemis Pro-Collagen Eye Revive Mask”
- “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
Smooths and Refines Skin Texture Often MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
Hydration and Moisture Rarely NotedMostly Mentioned
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
- “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Value and Price Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Other Benefits and Features Often MentionedSometimes Noted
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
- “Nature's botox — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “My neck doesn't sag... plumps my skin to look more youthful. — Elemis Pro-Collagen Night Cream”
Gentle and Sensitive Skin Friendly Sometimes NotedSometimes Noted
- “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
- “Finally a cleanser that doesn't sting my face. — The Ordinary Squalane Cleanser”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
- “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Heavy, Thick, or Sticky Texture Issues Often MentionedRarely Noted
- “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
- “slightly tacky to touch — Elemis Pro-Collagen Eye Revive Mask”
- “leaves white flakes — Elemis Pro-Collagen Advanced Eye Treatment”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Other Complaints and Issues Often MentionedSometimes Noted
- “blurry vision — Elemis Pro-Collagen Cleansing Balm”
- “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
- “slight tingling sensation — Elemis Dynamic Resurfacing Facial Wash”
- “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
Scent and Fragrance Rarely NotedOften Mentioned
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
The Ordinary vs Elemis routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
$8.10
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
$153.00
-
SPF
Pro-Collagen Marine Cream
Morning
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
$84.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy The Ordinary routine · $109.78 · 97% fit
Buy Elemis routine · $557.99 · 88% fitSee multi-brand routine · 99% fit
The Ordinary vs Elemis routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
$13.50
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
$6.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
$13.80
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Cleansing Toner
Balancing Lavender Toner
Evening
$44.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
$45.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy The Ordinary routine · $207.87 · 93% fit
Buy Elemis routine · $535.50 · 77% fitSee multi-brand routine · 98% fit
The Ordinary vs Elemis routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
$13.50
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
$8.10
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
$13.80
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Cleansing Toner
Balancing Lavender Toner
Evening
$44.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
$45.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy The Ordinary routine · $219.97 · 93% fit
Buy Elemis routine · $524.50 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
The Ordinary or Elemis: which is better?
The Ordinary is generally better for budget-friendly routines and fragrance-sensitive skin, whereas Elemis excels in luxurious hydrating moisturizers. Both brands achieve equal levels of fit for sensitive skin on the products on this page.
What is the difference between The Ordinary and Elemis?
The Ordinary focuses on affordable, fragrance-free single-ingredient serums, while Elemis offers luxurious, heavily fragranced moisturizers and cleansers. The products on this page show that The Ordinary achieves a Superior routine fit across most skin types, whereas Elemis generally provides a High fit level.
The Ordinary or Elemis for dry skin?
The Ordinary is the better choice for dry skin, as the products on this page achieve a Superior routine fit compared to Elemis, which is rated High. Topical hyaluronic acid, a key ingredient found in the products on this page, helps improve skin hydration and quality.
The Ordinary or Elemis: which cleanser is better?
The Ordinary offers a better cleanser range, as the products on this page provide superior fit levels for various skin types compared to Elemis. Reviewers also note that The Ordinary provides better value and price, whereas Elemis has higher price points.
Which is more affordable, The Ordinary or Elemis?
The Ordinary offers much better value and affordability across the products on this page, whereas reviewers frequently mention a high price point as a drawback for Elemis.
Between The Ordinary and Elemis, which brand offers a better selection of fragrance-free products?
The Ordinary offers a better selection of fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, most products from Elemis on this page contain added fragrance.
How do The Ordinary and Elemis compare in terms of skin texture and absorption according to reviewers?
According to reviewers, Elemis does better for texture and absorption, while The Ordinary does better when it comes to smoothing and refining skin texture.
Which brand performs better for mature skin and reducing dark spots, The Ordinary or Elemis?
Both The Ordinary and Elemis perform strongly for mature skin and reducing dark spots, with The Ordinary achieving a Superior routine fit and Elemis achieving a High fit for both concerns. Reviewers find that The Ordinary does better for dark spot fading and smoothing skin texture, while Elemis excels in hydration and moisturization for mature skin.
The Ordinary or Elemis for oily skin?
The Ordinary is a superior fit for oily skin compared to Elemis, offering high-value routines that target excess oil and texture. Reviewers also note that the products on this page for The Ordinary avoid strong fragrances, whereas Elemis often includes added scents.
The Ordinary or Elemis: which moisturizer is better?
When it comes to moisturizers, Elemis is often favored for its luxurious, hydrating formulas, while The Ordinary offers great value with effective options like Natural Moisturizing Factors + HA. Reviewers frequently praise Elemis for delivering a radiant glow and rich moisture, though most products on this page contain fragrance, unlike The Ordinary.
The Ordinary or Elemis for sensitive skin?
The Ordinary fits sensitive skin better, as Lovi rates its routine as Superior compared to Elemis at High. Furthermore, the products on this page for The Ordinary list no fragrance in their ingredients.
The Ordinary or Elemis for acne-prone skin?
The Ordinary offers a superior routine fit for acne-prone skin compared to Elemis. The products on this page for The Ordinary frequently include acne-clearing and texture-smoothing serums without any added fragrance.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparative measurement of hydration effects of herbal moisturizers
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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