Anua vs The INKEY List
Anua and The INKEY List are distinct skincare lines, with the former centering on soothing formulas like heartleaf toners for dry and oily acne-prone skin, and the latter featuring glycerin-rich moisturizers and serums tailored to combination and sensitive skin. Both brands offer targeted solutions for specific concerns, as the Korean brand utilizes hyaluronic acid and niacinamide to diminish dark spots and wrinkles, while the British brand relies on glycerin to restore the skin barrier. Ultimately, they differ in their foundational ingredients and regional origins, allowing readers to match each collection to their unique complexion needs.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
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This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs The INKEY List products
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Heartleaf Pore Control Cleansing Oil
CA$30.99
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Heartleaf 77% Soothing Toner
CA$28.99
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Niacinamide 10% + TXA 4% Serum
CA$28.00
-
PDRN Hyaluronic Acid Capsule 100 Serum
CA$34.99
-
Heartleaf Quercetin Pore Deep Cleansing Foam
CA$22.40
-
Rice 70 Glow Milky Toner
CA$31.99
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PEACH 70% NIACINAMIDE SERUM
CA$33.50
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Heartleaf 77% Clear Pad
CA$32.98
People Say
Texture and Consistency Mostly MentionedMostly Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
Hydration and Moisture Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
Soothing and Calming Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
Packaging and Value Rarely NotedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
- “love the included tweezers — Anua Heartleaf 77% Clear Pad”
Brightening and Glow Often MentionedRarely Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
Makeup Compatibility Rarely NotedOften Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
- “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Breakouts and Acne Often MentionedSometimes Noted
- “did cause major breakouts — The INKEY List Omega Water Cream”
- “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
- “Caused cystic acne — The INKEY List PHA Toner”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs The INKEY List routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
CA$22.90
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
CA$31.99
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
CA$10.00
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Anua routine · CA$204.76 · 87% fit
Buy The INKEY List routine · CA$118.83 · 82% fitSee multi-brand routine · 99% fit
Anua vs The INKEY List routines for oily skin
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$38.08
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Cleansing Toner
Glycolic Acid Toner
Evening
CA$24.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
CA$33.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy The INKEY List routine · CA$258.98 · 86% fit
Buy Anua routine · CA$320.12 · 85% fitSee multi-brand routine · 96% fit
Anua vs The INKEY List routines for combination skin
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
CA$45.39
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Cleansing Toner
Glycolic Acid Toner
Evening
CA$24.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
CA$31.99
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
CA$33.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy The INKEY List routine · CA$206.30 · 90% fit
Buy Anua routine · CA$249.24 · 85% fitSee multi-brand routine · 96% fit
Questions and answers
Anua or The INKEY List: which is better?
Anua and The INKEY List both perform strongly, with Anua doing better for brightening and glow, and The INKEY List doing better for packaging, value, and makeup compatibility. Anua fits best for dry, oily, and oily acne-prone skin, while The INKEY List fits best for combination, sensitive, and oily skin.
What is the difference between Anua and The INKEY List?
Anua and The INKEY List both offer effective skincare products, but Anua stands out for brightening and glow on the products on this page, while The INKEY List does better with packaging and value as well as makeup compatibility. For specific skin types like sensitive skin and combination skin, The INKEY List achieves a Superior routine fit, whereas Anua reaches a High fit.
Anua or The INKEY List for dry skin?
Both Anua and The INKEY List fit dry skin well, offering an equal High routine fit level for the products on this page. Reviewers note that Anua helps with brightening and glow, while The INKEY List features hydrating moisturizers that are affordable and lightweight.
Anua or The INKEY List: which cleanser is better?
Both Anua and The INKEY List feature cleansers on the products on this page, and the choice depends on your specific skin needs.
Which is more affordable, Anua or The INKEY List?
The INKEY List is more affordable, as the products on this page feature affordable moisturizers and affordable serums among their reviewer-highlighted benefits.
Between Anua and The INKEY List, which brand is better for brightening and glow?
Anua does better for brightening and glow among the products on this page. Niacinamide helps reduce pigmentation and suppress melanosome transfer.
Do Anua and The INKEY List products contain any added fragrance?
Anua and The INKEY List products on this page are formulated without added fragrance, as every product lists no fragrance in its ingredients.
Which brand performs better when it comes to packaging and value?
The INKEY List performs better when it comes to packaging and value.
Anua or The INKEY List for oily skin?
Both Anua and The INKEY List fit oily skin with a High level. Anua's products on this page are known for brightening and glow, while The INKEY List excels in packaging and value.
Anua or The INKEY List: which moisturizer is better?
Both brands offer effective moisturizers on the products on this page, with Anua leaning toward calming and barrier support and The INKEY List focusing on lightweight hydration and value.
Anua or The INKEY List for sensitive skin?
Both Anua and The INKEY List fit sensitive skin, with The INKEY List offering a Superior routine fit compared to Anua's High fit level. The INKEY List features products like the PHA Toner which has a Superior fit for sensitive skin, while Anua focuses on gentle formulations with no added fragrance across its products on this page.
Anua or The INKEY List for acne-prone skin?
Both Anua and The INKEY List have products on this page that fit acne-prone skin well, with routine fits at a High level for both brands. Anua features key ingredients like niacinamide, which helps reduce pigmentation, while the products on this page for both brands are formulated without added fragrance.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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