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Beauty of Joseon vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NEOCUTIS are skincare brands that offer serums and moisturizers to nurture the complexion. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid in formulations that suit dry and sensitive skin best, while the Swiss brand utilizes thoughtfully crafted formulas to suit mature, dry, and stressed skin best. Both lines deliver gentle yet effective daily care through restorative properties. Ultimately, Beauty of Joseon and NEOCUTIS differ in their specific origins, targeted skin types, and key active ingredients.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Beauty of Joseon and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NEOCUTIS products

Questions and answers

Beauty of Joseon or NEOCUTIS: which is better?

Beauty of Joseon is the better choice for dry, sensitive, and dry sensitive skin types, as its products on this page achieve high to superior fit levels for these categories. In contrast, NEOCUTIS offers fewer products on this page, which generally receive average or lower fit ratings across most skin types.

What is the difference between Beauty of Joseon and NEOCUTIS?

Beauty of Joseon offers a wide variety of skincare products on this page tailored best for dry, sensitive, and dry sensitive skin, whereas NEOCUTIS features a very limited selection focused primarily on anti-aging and firming serums.

Beauty of Joseon or NEOCUTIS: which moisturizer is better?

For moisturizers, Beauty of Joseon offers the Dynasty Cream, which Lovi rates as a High fit for dry, mature, dry sensitive, and dark-spot-prone skin, alongside the Red Bean Water Gel for acne-prone skin, whereas NEOCUTIS provides lumière and Bio Serum Firm with varying fit levels.

Which is more affordable, Beauty of Joseon or NEOCUTIS?

The products on this page do not provide pricing information to determine which brand is more affordable.

Which causes fewer breakouts, Beauty of Joseon or NEOCUTIS?

Beauty of Joseon offers multiple products on this page rated High for acne-prone skin, whereas NEOCUTIS products on this page generally achieve Average or lower fit levels for acne-prone skin. However, reviewers of Beauty of Joseon note that the products on this page sometimes cause breakouts and acne.

Between Beauty of Joseon and NEOCUTIS, which brand was founded earlier and in which country?

NEOCUTIS was founded earlier in Switzerland in 2003, whereas Beauty of Joseon was founded in South Korea in 2016.

Do any products from Beauty of Joseon or NEOCUTIS contain added fragrance in their ingredients?

Every product from Beauty of Joseon and NEOCUTIS on this page lists no fragrance in its ingredients.

How does the Lovi fit level for mature skin compare between Beauty of Joseon's Dynasty Cream and NEOCUTIS's Bio Serum Firm?

Beauty of Joseon's Dynasty Cream and NEOCUTIS's Bio Serum Firm both have a High Lovi fit level for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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