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SKIN1004 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and the purest are two thoughtfully crafted skincare ranges designed to support balanced daily routines. The first brand offers versatile toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, while the second is deeply cherished for its gentle moisturizers and mild, composed formulas. Both lines suit sensitive and dry skin best, though their primary distinctions lie in SKIN1004's targeted focus on acne, dark spots, and aging through specific active ingredients compared to the understated, reliable daily support of the latter.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

This page compares some of the most popular SKIN1004 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs the purest products

Questions and answers

SKIN1004 or the purest: which is better?

SKIN1004 offers a much wider range of fragrance-free products that Lovi rates with high and superior fit levels for sensitive, dry, and oily skin, whereas the purest features only one product with a lower fit and added fragrance. Furthermore, the inclusion of key ingredients like hyaluronic acid helps improve skin hydration and moisture retention.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

What is the difference between SKIN1004 and the purest?

SKIN1004 offers a wide variety of fragrance-free products that Lovi rates with high and superior fit levels for sensitive, dry, and oily skin, whereas the purest features a single moisturizing solution that contains fragrance and receives lower fit levels for many skin types.

SKIN1004 or the purest: which moisturizer is better?

SKIN1004 offers a much wider variety of moisturizers that fit diverse skin types well, such as the Madagascar Centella Poremizing Light Gel Cream achieving a High fit for combination, sensitive, and oily skin, whereas the purest solutions moisturizer mostly shows average or low fit levels. Furthermore, every SKIN1004 product on this page lists no fragrance, while the purest solutions moisturizer contains fragrance.

Which is more affordable, SKIN1004 or the purest?

The provided page comparing SKIN1004 and the purest does not contain pricing information to determine which brand is more affordable.

Which causes fewer breakouts, SKIN1004 or the purest?

SKIN1004 products on this page help support acne-prone skin with Superior to High Lovi fit levels across multiple items, whereas the purest solutions moisturizer has a Low fit for acne-prone skin. SKIN1004 formulations are fragrance-free, which is unlikely to trigger irritation.

How do the founding years and corporate ownership of SKIN1004 and the purest compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free product options available on the page, SKIN1004 or the purest?

SKIN1004 has more fragrance-free product options available on this page, as every product listed for the brand contains no fragrance. In contrast, the purest lists fragrance in its available product.

What specific skin types does each brand fit best according to their brand-focused routines?

SKIN1004 fits sensitive skin, dry skin, and oily skin best according to its brand-focused routines, while the purest does not list any specific best-fit skin types on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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