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Anua vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and The INKEY List are distinct skincare brands offering a range of targeted moisturizers, toners, serums, cleansers, and eye products. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone, dry, and mature skin, while the British brand relies on glycerin to support sensitive and acne-prone skin. Both labels differ in their core formulations and regional origins, yet each provides specialized options like niacinamide for hyperpigmentation and glycerin for barrier restoration.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs The INKEY List products

People Say

AnuaThe INKEY List
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Soothing and Calming Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Packaging and Value Rarely NotedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “love the included tweezers — Anua Heartleaf 77% Clear Pad”
  • Brightening and Glow Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
  • Makeup Compatibility Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs The INKEY List routines for dry skin

Buy Anua routine · A$238.92 · 85% fitBuy The INKEY List routine · A$220.70 · 84% fitSee multi-brand routine · 97% fit

Anua vs The INKEY List routines for oily skin

Buy The INKEY List routine · A$457.62 · 90% fitBuy Anua routine · A$330.29 · 85% fitSee multi-brand routine · 96% fit

Anua vs The INKEY List routines for combination skin

Buy The INKEY List routine · A$381.72 · 90% fitBuy Anua routine · A$295.30 · 83% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or The INKEY List: which is better?

The INKEY List is better for brightening and glow as well as packaging and value, while Anua performs better for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Anua and The INKEY List?

Anua has better brightening and glow for the products on this page, while The INKEY List does better with packaging, value, and makeup compatibility.

Anua or The INKEY List for dry skin?

Both Anua and The INKEY List reach a High fit level for dry skin on the products on this page. Anua helps dry skin with its key ingredients like hyaluronic acid and glycerin, while The INKEY List is also known for its hydrating and lightweight moisturizers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or The INKEY List: which cleanser is better?

Anua and The INKEY List both offer effective cleansers, with Anua focusing on soothing ingredients like heartleaf and The INKEY List featuring targeted options such as the Salicylic Acid Cleanser. Reviewers note that Anua cleansers are gentle, while The INKEY List provides budget-friendly alternatives.

Which is more affordable, Anua or The INKEY List?

The INKEY List does better for packaging and value on the products on this page, with reviewers noting affordable moisturizers and affordable serums.

Which brand has better packaging and value?

The INKEY List does better for packaging and value among the products on this page.

Anua or The INKEY List for oily skin?

For oily skin, The INKEY List has a Superior routine fit compared to Anua's High fit, making The INKEY List a better choice. Niacinamide, which is included across the products on this page, helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or The INKEY List: which moisturizer is better?

Both Anua and The INKEY List feature highly rated moisturizers on the products on this page, but they cater to different skin needs. The INKEY List is particularly noted for affordable moisturizers that work well under makeup, while Anua focuses heavily on soothing and barrier support in its moisturizers.

Anua or The INKEY List for sensitive skin?

Both Anua and The INKEY List fit sensitive skin well, with Anua reaching a High fit and The INKEY List reaching a Superior fit.

Anua or The INKEY List for acne-prone skin?

For acne-prone skin, both brands offer products on this page with strong results, but The INKEY List achieves a Superior routine fit compared to Anua's High fit. Niacinamide helps control skin aging and pigmentation, and the products on this page from both brands contain no fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or The INKEY List for skin with dark spots?

Anua does better for brightening and glow on the products on this page, and its Green Lemon Vita C Blemish Serum has a Superior fit level for skin with dark spots. Niacinamide may help reduce cutaneous pigmentation and suppress melanosome transfer, matching the niacinamide-based treatments in Anua's range.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or The INKEY List for combination skin?

For combination skin, Anua has a High fit level and The INKEY List has a Superior fit level on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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