The Ordinary vs The INKEY List
The Ordinary and The INKEY List are minimalist skincare brands that offer serums, moisturizers, cleansers, toners, and eye products built around key ingredients like hyaluronic acid, glycerin, and squalane. The Canadian brand suits dry skin and dry sensitive skin best, while the British brand fits sensitive skin and acne-prone skin best. Both brands differ in their specific formulations and top-rated products for acne, dark spots, and mature skin, with the latter brand relying primarily on glycerin.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
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This page compares some of the most popular The Ordinary and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs The INKEY List products
People Say
Affordable price and value Mostly MentionedMostly Mentioned
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
Smooths skin texture Mostly MentionedSometimes Noted
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
Hydration and moisture Often MentionedMostly Mentioned
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
- “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Clears acne and reduces blemishes Often MentionedOften Mentioned
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
Lightweight and fast-absorbing texture Sometimes NotedMostly Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
Other product characteristics Often MentionedSometimes Noted
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
- “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
- “leaves skin feeling matte — The Ordinary Azelaic Acid Suspension 10%”
- “Great for sensitive skin — The INKEY List PHA Toner”
Other product issues Often MentionedSometimes Noted
- “very runny serum — The INKEY List Collagen Peptide Serum”
- “Leaves a greasy film on face after washing — The INKEY List Oat Cleansing Balm”
- “Forms a crust on the hole at the flick top cap. — The INKEY List Niacinamide Serum”
- “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
Packaging and container issues Rarely NotedOften Mentioned
- “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
- “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Sticky or tacky finish Sometimes NotedSometimes Noted
- “Feels tacky on skin — The INKEY List PHA Toner”
- “Leaves a tackiness that never goes away. — The INKEY List Niacinamide Serum”
- “feeling sticky — The INKEY List Caffeine Eye Cream”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
The Ordinary vs The INKEY List routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
A$19.70
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
A$19.90
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
A$13.50
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
A$35.99
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
A$44.90
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy The Ordinary routine · A$192.91 · 96% fit
Buy The INKEY List routine · A$220.70 · 84% fitSee multi-brand routine · 97% fit
The Ordinary vs The INKEY List routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
A$19.70
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
A$19.90
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
A$14.20
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
A$9.50
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
A$43.90
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
A$35.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
A$36.00
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
PHA Toner
Evening
A$43.80
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
A$44.90
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy The Ordinary routine · A$285.78 · 92% fit
Buy The INKEY List routine · A$457.62 · 90% fitSee multi-brand routine · 96% fit
The Ordinary vs The INKEY List routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
A$19.70
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
A$19.90
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
A$14.20
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
A$13.50
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
A$43.90
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
A$35.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
A$36.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Glycolic Acid Toner
Evening
A$37.99
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
A$44.90
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy The Ordinary routine · A$219.69 · 91% fit
Buy The INKEY List routine · A$381.72 · 90% fitSee multi-brand routine · 95% fit
Questions and answers
The Ordinary or The INKEY List: which is better?
Both The Ordinary and The INKEY List perform well across skin types on this page, but The Ordinary is superior for dry and mature skin while The INKEY List is superior for acne-prone skin.
What is the difference between The Ordinary and The INKEY List?
Both brands offer affordable skincare, but The Ordinary does better at smoothing skin texture and clearing acne, while The INKEY List is known for hydration and lightweight textures. For routine fit, The Ordinary is Superior for dry and dry sensitive skin, whereas The INKEY List is Superior for acne-prone skin.
The Ordinary or The INKEY List for dry skin?
For dry skin, both brands work well, but The Ordinary offers a Superior routine fit compared to The INKEY List's High fit on this page. Reviewers report that The Ordinary smooths skin texture and clears acne better, while The INKEY List excels in hydration and moisture.
The Ordinary or The INKEY List: which cleanser is better?
The products on this page show that both brands offer effective cleansers, with The Ordinary featuring fragrance-free options like the Glycolipid Cream Cleanser and Squalane Cleanser, while The INKEY List provides popular choices such as the Oat Cleansing Balm and Salicylic Acid Cleanser. Reviewers mention that both brands deliver great value, though shoppers looking for specific hydration benefits or lightweight textures often prefer The INKEY List.
Which is more affordable, The Ordinary or The INKEY List?
Both The Ordinary and The INKEY List offer equal affordability among the products on this page, as reviewers note that both brands provide great value and budget-friendly options.
Which brand performs better for clearing acne and reducing blemishes?
The Ordinary performs better for clearing acne and reduces blemishes among the products on this page. Reviewers frequently note its acne-clearing serums.
Do products from The Ordinary or The INKEY List contain fragrance?
Every product on the pages for both The Ordinary and The INKEY List lists no fragrance in its ingredients.
The Ordinary or The INKEY List for oily skin?
Both The Ordinary and The INKEY List fit oily skin at a Superior level. The products on this page for both brands feature fragrance-free formulas.
The Ordinary or The INKEY List: which moisturizer is better?
Both The Ordinary and The INKEY List offer good moisturizers, with The INKEY List being particularly noted for delivering hydration and moisture. The Ordinary products on this page have fit levels of Superior for dry skin and dry sensitive skin, while The INKEY List routines fit those skin types at a High level.
The Ordinary or The INKEY List for sensitive skin?
Both The Ordinary and The INKEY List are great for sensitive skin, as Lovi rates the routine fit for both brands as Superior. Reviewers note that products on this page from both brands are fragrance-free.
The Ordinary or The INKEY List for acne-prone skin?
Both The Ordinary and The INKEY List fit acne-prone skin well, though The INKEY List has a Superior routine fit compared to The Ordinary's High fit on this page. Reviewers report that The Ordinary does better at clearing acne and reducing blemishes, while The INKEY List offers lightweight and fast-absorbing moisturizers.
The Ordinary or The INKEY List for dry sensitive skin?
For dry sensitive skin, The Ordinary has a superior routine fit compared to The INKEY List, which has a high routine fit. Hyaluronic acid helps improve skin moisture and aids wound healing.
Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Darutoside promotes skin wound healing via regulating macrophage polarization
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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