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Beauty of Joseon vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and facefacts are two distinct skincare lines offering targeted daily care for varying complexions. The Korean originator relies on thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid to best comfort dry and sensitive skin. Meanwhile, the British counterpart provides nourishing cleansers and formulas that suit dry, normal, and combination skin while maintaining natural moisture balance. These offerings diverge primarily in their specific ingredient concentrations and regional heritage, giving users tailored choices for their routines.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Beauty of Joseon and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs facefacts products

Questions and answers

Beauty of Joseon or facefacts: which is better?

Beauty of Joseon offers a much broader selection of fragrance-free products across multiple skincare categories with high Lovi fit levels for dry and sensitive skin, whereas facefacts currently features only a single cleanser on this page.

What is the difference between Beauty of Joseon and facefacts?

Beauty of Joseon is a South Korean brand founded in 2016 offering a wide variety of skincare items like serums, toners, and cleansers, whereas facefacts is a UK-based brand founded in 2019 that features a much smaller selection on this page, including the Hydrating Gentle Cleanser. Every product on the Beauty of Joseon page and the facefacts page lists no fragrance in its ingredients.

Beauty of Joseon or facefacts: which cleanser is better?

Beauty of Joseon offers multiple cleansers, such as the Green Plum Refreshing Cleanser and Ginseng Cleansing Oil, that achieve a High Lovi fit level across nearly all skin types including dry, sensitive, and oily skin. In contrast, facefacts features only one cleanser on this page, the Hydrating Gentle Cleanser, which has a Low Lovi fit for oily skin.

Which is more affordable, Beauty of Joseon or facefacts?

This page does not provide pricing information to compare the affordability of Beauty of Joseon and facefacts.

Which causes fewer breakouts, Beauty of Joseon or facefacts?

Beauty of Joseon offers many products with High or Superior Lovi fit levels for acne-prone skin, although reviewers note that it sometimes causes breakouts. Meanwhile, facefacts features the Hydrating Gentle Cleanser, which has a High Lovi fit level for acne-prone skin.

When was Beauty of Joseon founded compared to facefacts?

Beauty of Joseon was founded in 2016 in South Korea, whereas facefacts was founded later in 2019 in the United Kingdom.

Do any products from Beauty of Joseon or facefacts contain fragrance?

Every product on this page from both Beauty of Joseon and facefacts lists no fragrance in its ingredients.

Which brand offers more product options on this page?

Beauty of Joseon offers significantly more product options on this page with eighteen listed items, whereas facefacts features only one product. Every product on this page for both brands lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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