🇬🇧United Kingdom

Anua HEARTLEAF 70 DAILY LOTION for mature skin

Average

  • HighNormal Skin Fit
  • AverageEffectiveness
  • HighSafety

Works for mature skin; other moisturizers fit it better.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Suitable for normal skin as Hyaluronic Acid and Panthenol provide humectant action and barrier repair, respectively, offering general skincare benefits that support wrinkles and fine lines.
  • The presence of Glycerin and Allantoin further enhances moisturizing and soothing effects, contributing to overall skin hydration and comfort.
  • The product is safe for your normal skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

How to apply

  • Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
  • Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
  • Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
  • Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
  • Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.

People Say

★4.6Overall rating based on 1.5k+ reviews

Based on a very large amount of data, this lightweight lotion is widely praised by users with oily, combination, and sensitive skin for its ability to soothe redness and calm acne inflammation without clogging pores. While it effectively hydrates and improves skin texture for most, those with dry skin often find it insufficient on its own, requiring an additional heavier cream.

Highlights

  • Lightweight & Non-Greasy Mostly Mentioned
    • “Absorbs immediately into skin”
    • “Feels like nothing on”
    • “No greasy residue left”
  • Fast Absorption Often Mentioned
    • “Sinks in within seconds”
    • “Great base under makeup”
    • “Doesn't sit on top”
  • Soothing & Calming Often Mentioned
    • “Calms down redness quickly”
    • “Helped soothe acne inflammation”
    • “Great for sensitive skin”
  • Insufficient for dry Often Mentioned
    • “Not moisturizing enough alone”
    • “Skin felt tight later”
    • “Need to layer it”
  • Hygienic Packaging Sometimes Noted
    • “Love the pump dispenser”
    • “Easy to control amount”
    • “Sanitary and convenient bottle”
  • Breakouts / Reformulation Rarely Noted
    • “New formula caused breakouts”
    • “Gave me small whiteheads”
    • “Clogged my pores eventually”
  • Initial Stickiness Rarely Noted
    • “Slightly tacky at first”
    • “Sticky before fully drying”
    • “Leaves a shiny film”

Sources: lovi.care, oliveyoung.com, yesstyle.com, stylekorean.com, reddit.com, anua.us, and more

Questions and answers

How well does anua Heartleaf 70 Daily Lotion work for mature skin?

This moisturizer works reasonably well for mature skin, helping to keep it comfortable and hydrated with ingredients like glycerin and hyaluronic acid. It is safe and soothing, though options that contain peptides and antioxidants are a better fit because they more effectively address wrinkles and fine lines.

Dermatologic Therapy, 2022Clinical, Cosmetic and Investigational Dermatology, 2017

Which ingredients make this lotion a good fit for mature skin?

Glycerin, hyaluronic acid, and panthenol help make this lotion a good fit for mature skin by drawing in moisture and supporting skin comfort. To work best for mature skin, a moisturizer of this type also needs potent anti-aging ingredients like peptides and antioxidants along with a rich blend of softening emollients.

Dermatologic Therapy, 2022American Journal of Clinical Dermatology, 2002

What does Heartleaf Extract do for mature skin?

Heartleaf Extract helps calm mature skin and protects it from daily stress by fighting off harmful free radicals and reducing redness. Studies show it supports skin health through strong antioxidant and anti-inflammatory properties.

Nutrients, 2024Free Radical Biology & Medicine, 2026

What does Glycerin do for mature skin?

Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.

The British Journal of Dermatology, 2008Clinical, Cosmetic and Investigational Dermatology, 2017

Where does this lotion go in a skincare routine for mature skin?

This lotion fits in your morning and evening routine as your moisturizer step, applied right after your toner and before your sunscreen in the morning or treatment at night. Using a daily moisturizer helps keep skin hydrated and soft, supporting fine lines and overall skin comfort.

The Journal of Dermatological Treatment, 2022

Can I use this lotion with retinol, and in what order?

You can use this lotion with retinol by applying the lotion after your retinol treatment to help keep your skin calm and moisturized. Mature skin often benefits from richer anti-aging ingredients and barrier-repairing elements like ceramides and peptides to better smooth fine lines.

Cutis, 2006

How often should I use this lotion?

You can use this moisturizer twice a day as part of your morning and evening routine. Regular daily application helps keep mature skin hydrated and comfortable.

Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021

Can this lotion clog pores, cause breakouts or purging for mature skin?

This lotion is unlikely to cause breakouts for mature skin, as it contains no harsh or prohibited ingredients that trigger irritation. However, because it has an average fit for mature skin, this type of product needs richer ingredients like ceramides and heavier oils to properly nourish and smooth fine lines.

Can I use this lotion around the eyes or on my body?

You can use this lotion around the eyes and on your body because its gentle formula hydrates and comforts mature skin without harsh ingredients. However, because mature skin needs richer moisturizers with stronger firming ingredients and deeper barrier support to truly smooth out fine lines, this average fit works best when paired with targeted anti-aging treatments.

Surgical and Radiologic Anatomy, 2002Polymers, 2023

Is this lotion fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone.

    Dermatologic Therapy, 2022
  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002
  • A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.

    The Journal of Dermatological Treatment, 2017
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Quercetin phospholipids 1% cream significantly reduced UV-, histamine-, and chemical-induced skin erythema (-10.05%) and mean wheal diameter in 30 healthy human volunteers, showing comparable efficacy to 1% dexchlorpheniramine cream.

    Clinical, Cosmetic and Investigational Dermatology, 2016
  • Quercetin-loaded niosomes formulated with Span60-RH40 at a 9:11 mass ratio improved quercetin solubility, photostability, sustained release, and transdermal penetration, yielding a skin retention 2.95 times higher than quercetin solution.

    Molecules, 2019
  • Optimized rutin-loaded glycerosomes formulated into a nanosunscreen gel demonstrated sustained drug release, greater skin permeation, good antioxidant activity, and better epidermal retention compared to the dermis, indicating high safety, stability, and sun protection factor values for topical administration.

    Gels, 2023
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019

Ingredients

Heartleaf Extract, Water, Glycerin, Butylene Glycol, Caprylic Capric Triglyceride, Cetearyl Alcohol, Glyceryl Stearate, Peg-100 Stearate, Hyaluronic Acid, Allantoin, Panthenol, Carbomer, Tromethamine, Ethylhexylglycerin, Phenoxyethanol

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product.

Buy online

Prices checked 10 Oct – 6 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.