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Purito vs Medik8

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Medik8 are established skincare brands that offer reliable daily care for dry and sensitive skin. Founded in 2017, the Korean brand relies on gentle formulas for its thoughtful moisturizers, serums, sunscreens, and makeup removers, while the British brand, established in 2009, builds its serums, moisturizers, eye products, and toners around hyaluronic acid. Both labels suit dry skin and sensitive skin best, though they differ through their distinct product lineups and origins. The brand provides soothing daily care, while its counterpart focuses on targeted results.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Medik8 is a British skincare brand founded in 2009 and owned by L'Oréal Groupe since 2025.

loreal.commedik8.comtracxn.com

This page compares some of the most popular Purito and Medik8 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Medik8 products

People Say

PuritoMedik8
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbed effortlessly — Medik8 Total Moisture Daily Facial Cream”
  • Soothing and calming for sensitive skin Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calming effects — Medik8 Total Moisture Daily Facial Cream”
  • Acne-safe and barrier repair benefits Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “cleared my hormonal acne — Medik8 CRYSTAL RETINAL 3”
  • Fragrance-free and gentle formula Rarely NotedMostly Mentioned
    • “zero irritation or peeling — Medik8 CRYSTAL RETINAL 3”
    • “only Vitamin C my sensitive skin can tolerate — Medik8 C-Tetra Serum”
    • “Best retinol replacement — Medik8 Bakuchiol Peptides”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Restores moisture — Medik8 Liquid Peptides”
    • “Instantly quenched the skin — Medik8 Hydr8 B5 Intense”
    • “Reduces fine lines — Medik8 Liquid Peptides”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Glass skin, glow and brightening finish Rarely NotedOften Mentioned
    • “I wake up glowing. It adds back that youthful bloom that I've lost. — Medik8 Sleep Glycolic”
    • “unlocked a serious glow — Medik8 C-Tetra Serum”
    • “immediate glow — Medik8 Super C Ferulic”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not enough hydration — Medik8 Total Moisture Daily Facial Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • No visible results or lack of efficacy Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Not as effective as retinol — Medik8 Bakuchiol Peptides”
    • “no difference — Medik8 Oxy-R Peptides”
  • High price point Not notedOften Mentioned
    • “Expensive per bottle — Medik8 Liquid Peptides”

Purito vs Medik8 routines for dry skin

Buy Medik8 routine · A$283.59 · 97% fitBuy Purito routine · A$258.97 · 93% fitSee multi-brand routine · 97% fit

Purito vs Medik8 routines for oily skin

Buy Medik8 routine · A$409.86 · 94% fitBuy Purito routine · A$410.26 · 90% fitSee multi-brand routine · 96% fit

Purito vs Medik8 routines for combination skin

Buy Medik8 routine · A$444.44 · 93% fitBuy Purito routine · A$395.84 · 89% fitSee multi-brand routine · 95% fit

Questions and answers

Purito or Medik8: which is better?

Both Purito and Medik8 are great choices depending on your skincare goals, with Purito excelling in lightweight, soothing, and acne-safe care, while Medik8 is known for deep hydration, brightening, and gentle, fragrance-free serums.

What is the difference between Purito and Medik8?

Purito tends to focus on lightweight and soothing formulas that help support the skin barrier, while Medik8 often emphasizes deep hydration, plumping, and targeted anti-aging treatments. For dry skin, both brands share a Lovi fit level of Superior.

Drug Delivery, 2017Dermatologic Therapy, 2022

Purito or Medik8 for dry skin?

Both Purito and Medik8 are a Superior fit for dry skin. Purito offers lightweight, soothing, and fragrance-free moisturizers, while Medik8 provides deep hydration and plumping effects.

Drug Delivery, 2017Dermatologic Therapy, 2022

Purito or Medik8: which moisturizer is better?

When choosing between Purito and Medik8 moisturizers, Purito products on this page are mostly mentioned for being lightweight, soothing, and barrier-supporting, while Medik8 products are often noted for deep hydration and plumping. For dry skin, both brands offer a Superior routine fit level.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Purito or Medik8?

Purito is the more affordable brand, as Medik8 is frequently noted by reviewers for its high price point. Both brands offer products with hyaluronic acid, which helps provide deep hydration to the skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Between Purito and Medik8, which brand has products that are entirely fragrance-free on this page?

Purito has products on this page that are entirely fragrance-free, as every product listed for the brand contains no fragrance in its ingredients.

How do the founding years and current parent companies of Purito and Medik8 compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Medik8 was founded in the United Kingdom in 2009 and is owned by L'Oréal Groupe.

Which brand performs better for deep hydration and plumping according to reviewer themes?

Medik8 performs better for deep hydration and plumping according to the reviewer themes on this page.

Purito or Medik8 for oily skin?

Both Purito and Medik8 provide a Superior routine fit for oily skin. Reviewers note that Purito excels with lightweight and non-greasy textures, while Medik8 is often praised for deep hydration and plumping.

Purito or Medik8 for sensitive skin?

Both Purito and Medik8 provide a Superior routine fit for sensitive skin. Reviewers note that Purito excels in soothing and calming for sensitive skin, while Medik8 offers gentle and non-irritating serums and fragrance-free and gentle formulas.

Purito or Medik8 for acne-prone skin?

Both Purito and Medik8 provide a Superior routine fit for acne-prone skin. Purito offers lightweight, soothing, and acne-safe moisturizers, while Medik8 provides targeted serums that help improve skin texture and clarity.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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