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Purito vs Medik8

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Medik8 are established skincare brands offering gentle everyday formulas, with Purito originating as a Korean line in 2017 and Medik8 launching as a British brand in 2009. The former relies on thoughtful moisturizers, serums, sunscreens, and makeup removers, while the latter builds its products around hyaluronic acid to cover serums, moisturizers, eye products, and toners. Both brands suit dry skin and sensitive skin best, providing reliable nourishment and soothing daily care. They differ primarily in their ownership, geographic origins, and core ingredient approaches, with the Korean line focusing on calming complexes and the British brand emphasizing advanced peptide and acid technologies.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Medik8 is a British skincare brand founded in 2009 and owned by L'Oréal Groupe since 2025.

loreal.commedik8.comtracxn.com

This page compares some of the most popular Purito and Medik8 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Medik8 products

People Say

PuritoMedik8
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbed effortlessly — Medik8 Total Moisture Daily Facial Cream”
  • Soothing and calming for sensitive skin Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calming effects — Medik8 Total Moisture Daily Facial Cream”
  • Acne-safe and barrier repair benefits Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “cleared my hormonal acne — Medik8 CRYSTAL RETINAL 3”
  • Fragrance-free and gentle formula Rarely NotedMostly Mentioned
    • “zero irritation or peeling — Medik8 CRYSTAL RETINAL 3”
    • “only Vitamin C my sensitive skin can tolerate — Medik8 C-Tetra Serum”
    • “Best retinol replacement — Medik8 Bakuchiol Peptides”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Restores moisture — Medik8 Liquid Peptides”
    • “Instantly quenched the skin — Medik8 Hydr8 B5 Intense”
    • “Reduces fine lines — Medik8 Liquid Peptides”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Glass skin, glow and brightening finish Rarely NotedOften Mentioned
    • “I wake up glowing. It adds back that youthful bloom that I've lost. — Medik8 Sleep Glycolic”
    • “unlocked a serious glow — Medik8 C-Tetra Serum”
    • “immediate glow — Medik8 Super C Ferulic”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not enough hydration — Medik8 Total Moisture Daily Facial Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • No visible results or lack of efficacy Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Not as effective as retinol — Medik8 Bakuchiol Peptides”
    • “no difference — Medik8 Oxy-R Peptides”
  • High price point Not notedOften Mentioned
    • “Expensive per bottle — Medik8 Liquid Peptides”

Purito vs Medik8 routines for dry skin

See multi-brand routine · 99% fit

Purito vs Medik8 routines for oily skin

See multi-brand routine · 96% fit

Purito vs Medik8 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Medik8: which is better?

Purito tends to do better for lightweight texture, soothing sensitive skin, and acne-safe barrier support, whereas Medik8 stands out for deep hydration, plumping, and brightening finish.

What is the difference between Purito and Medik8?

Purito offers a better routine for acne-prone skin with a Superior Lovi fit, while Medik8 provides a Superior Lovi fit for combination skin. Purito is also noted for having no fragrance across the products on this page, whereas Medik8 includes fragrance in one of its products.

Purito or Medik8 for dry skin?

Both Purito and Medik8 provide a Superior routine fit for dry skin. Shoppers often note that Purito delivers lightweight, soothing moisturizers, while Medik8 offers deep hydration and plumping.

Purito or Medik8: which moisturizer is better?

Purito offers better lightweight and soothing moisturizers like the Oat-in Calming Gel Cream, while Medik8 provides options with deep hydration and plumping benefits such as Hydr8 B5 Intense. Both brands feature high or superior routine fit levels for dry and sensitive skin types.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Purito or Medik8?

Purito is more affordable than Medik8, since Medik8 reviewers often note a high price point.

Purito or Medik8: which brand has fragrance-free products?

Purito features no fragrance across all the products on this page. Medik8 is mostly fragrance-free as well, though one product on this page includes fragrance.

Purito or Medik8 for oily skin?

For oily skin, both Purito and Medik8 are good options since Lovi gives them a High fit level. Purito features a lightweight and non-greasy texture, while Medik8 provides deep hydration and plumping.

Purito or Medik8 for sensitive skin?

Both Purito and Medik8 fit sensitive skin at a Superior routine level. Purito provides lightweight and soothing care, while Medik8 offers gentle, fragrance-free formulas that help calm irritation.

Purito or Medik8 for acne-prone skin?

Purito is a better fit for acne-prone skin, achieving a Superior routine fit compared to Medik8 which reaches a High level. Reviewers often mention Purito for its acne-safe and barrier-supporting moisturizers.

Purito or Medik8 for combination skin?

Medik8 is a better fit than Purito for combination skin, achieving a Superior routine fit compared to Purito's High fit level. Medik8 offers deep hydration and plumping effects, and hyaluronic acid helps support skin quality.

Dermatologic Therapy, 2022Drug Delivery, 2017

Purito or Medik8 for skin with dark spots?

For skin with dark spots, Purito has a superior Lovi fit level compared to Medik8's high fit. Reviewers note that Purito delivers better results for brightening and fading pigmentation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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