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Purito vs Medik8

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Medik8 are distinct skincare brands founded respectively in 2017 and 2009 that offer a variety of gentle and effective moisturizers, serums, sunscreens, and toners. While the Korean brand is widely beloved for deeply comforting formulations built upon gentle ingredients that suit dry and dry sensitive skin best, the British brand builds its diverse range around hyaluronic acid. Through their carefully crafted solutions, both provide targeted options for concerns like acne-prone skin, dark spots, and mature skin, differing fundamentally in their heritage and foundational active ingredients.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Medik8 is a British skincare brand founded in 2009 and owned by L'Oréal Groupe since 2025.

loreal.commedik8.comtracxn.com

This page compares some of the most popular Purito and Medik8 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Medik8 products

People Say

PuritoMedik8
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbed effortlessly — Medik8 Total Moisture Daily Facial Cream”
  • Soothing and calming for sensitive skin Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calming effects — Medik8 Total Moisture Daily Facial Cream”
  • Acne-safe and barrier repair benefits Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “cleared my hormonal acne — Medik8 CRYSTAL RETINAL 3”
  • Fragrance-free and gentle formula Rarely NotedMostly Mentioned
    • “zero irritation or peeling — Medik8 CRYSTAL RETINAL 3”
    • “only Vitamin C my sensitive skin can tolerate — Medik8 C-Tetra Serum”
    • “Best retinol replacement — Medik8 Bakuchiol Peptides”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Restores moisture — Medik8 Liquid Peptides”
    • “Instantly quenched the skin — Medik8 Hydr8 B5 Intense”
    • “Reduces fine lines — Medik8 Liquid Peptides”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Glass skin, glow and brightening finish Rarely NotedOften Mentioned
    • “I wake up glowing. It adds back that youthful bloom that I've lost. — Medik8 Sleep Glycolic”
    • “unlocked a serious glow — Medik8 C-Tetra Serum”
    • “immediate glow — Medik8 Super C Ferulic”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not enough hydration — Medik8 Total Moisture Daily Facial Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • No visible results or lack of efficacy Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Not as effective as retinol — Medik8 Bakuchiol Peptides”
    • “no difference — Medik8 Oxy-R Peptides”
  • High price point Not notedOften Mentioned
    • “Expensive per bottle — Medik8 Liquid Peptides”

Questions and answers

Purito or Medik8: which is better?

Purito is better for lightweight and soothing care, while Medik8 is better for deep hydration and brightening. The products on this page from Purito help sensitive and dry skin types, whereas Medik8 may provide a more luxurious texture with visible results.

What is the difference between Purito and Medik8?

Purito tends to do better for lightweight, soothing, and acne-safe care, while Medik8 often excels in deep hydration, plumping, and brightening. Medik8 products on this page frequently come with a higher price point compared to Purito.

Purito or Medik8: which moisturizer is better?

Purito is better for soothing and calming sensitive skin with its lightweight moisturizers, while Medik8 excels in deep hydration and plumping. The products on this page help improve skin quality and manage signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Purito or Medik8?

Purito is the more affordable brand on this page, whereas reviewers often note that Medik8 has a high price point. Purito has an advantage in the high price point review theme.

Which causes fewer breakouts, Purito or Medik8?

Purito does better for acne-safe and barrier repair benefits, making it the choice that helps prevent breakouts. Reviewers mostly note that Purito provides acne-safe and barrier-supporting moisturizers.

Which brand has more fragrance-free products, Purito or Medik8?

Purito has more fragrance-free products, because every product on its page lists no fragrance in its ingredients, whereas Medik8 has 11 of 12 products free of fragrance. This helps ensure that the products on this page are well tolerated by sensitive skin.

How do the founding years and owning companies of Purito and Medik8 compare?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Medik8 was founded in 2009 in the United Kingdom and is owned by L'Oréal Groupe.

What are the main review criticisms regarding the price points and results of Purito versus Medik8?

Purito has a review criticism for high price point, whereas Medik8 products often receive feedback about a high price point and slow or delayed results. Reviewers also sometimes note insufficient moisture for Purito moisturizers, while Medik8 faces criticism for insufficient moisture and hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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