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Purito vs Medik8

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Medik8 are established skincare brands offering gentle everyday formulas, with Purito originating as a Korean line in 2017 and Medik8 launching as a British brand in 2009. The former relies on thoughtful moisturizers, serums, sunscreens, and makeup removers, while the latter builds its products around hyaluronic acid to cover serums, moisturizers, eye products, and toners. Both brands suit dry skin and sensitive skin best, providing reliable nourishment and soothing daily care. They differ primarily in their ownership, geographic origins, and core ingredient approaches, with the Korean line focusing on calming complexes and the British brand emphasizing advanced peptide and acid technologies.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Medik8 is a British skincare brand founded in 2009 and owned by L'Oréal Groupe since 2025.

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This page compares some of the most popular Purito and Medik8 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Medik8 products

People Say

PuritoMedik8
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbed effortlessly — Medik8 Total Moisture Daily Facial Cream”
  • Soothing and calming for sensitive skin Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calming effects — Medik8 Total Moisture Daily Facial Cream”
  • Acne-safe and barrier repair benefits Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “cleared my hormonal acne — Medik8 CRYSTAL RETINAL 3”
  • Fragrance-free and gentle formula Rarely NotedMostly Mentioned
    • “zero irritation or peeling — Medik8 CRYSTAL RETINAL 3”
    • “only Vitamin C my sensitive skin can tolerate — Medik8 C-Tetra Serum”
    • “Best retinol replacement — Medik8 Bakuchiol Peptides”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Restores moisture — Medik8 Liquid Peptides”
    • “Instantly quenched the skin — Medik8 Hydr8 B5 Intense”
    • “Reduces fine lines — Medik8 Liquid Peptides”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Glass skin, glow and brightening finish Rarely NotedOften Mentioned
    • “I wake up glowing. It adds back that youthful bloom that I've lost. — Medik8 Sleep Glycolic”
    • “unlocked a serious glow — Medik8 C-Tetra Serum”
    • “immediate glow — Medik8 Super C Ferulic”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not enough hydration — Medik8 Total Moisture Daily Facial Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • No visible results or lack of efficacy Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Not as effective as retinol — Medik8 Bakuchiol Peptides”
    • “no difference — Medik8 Oxy-R Peptides”
  • High price point Not notedOften Mentioned
    • “Expensive per bottle — Medik8 Liquid Peptides”

Purito vs Medik8 routines for dry skin

See multi-brand routine · 98% fit

Purito vs Medik8 routines for oily skin

See multi-brand routine · 97% fit

Purito vs Medik8 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Medik8: which is better?

Both brands perform well, but Purito stands out for lightweight, soothing, and acne-safe care, while Medik8 is often noted for deep hydration and brightening.

What is the difference between Purito and Medik8?

Purito offers lighter textures and more budget-friendly options, whereas Medik8 provides deeply hydrating and plumping formulas. Both brands feature fragrance-free options, though Purito lists no fragrance across all its products on this page.

Purito or Medik8 for dry skin?

Both Purito and Medik8 are equal choices for dry skin, as Lovi rates the routine fit for both brands as Superior.

Purito or Medik8: which moisturizer is better?

Both Purito and Medik8 offer effective moisturizers, with Purito standing out for lightweight, soothing, and barrier-supporting properties while Medik8 is often chosen for deep hydration and plumping effects.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Purito or Medik8?

Purito is more affordable, as reviewers often note a high price point for Medik8 while Purito does better on price.

Purito or Medik8: which brand performs better for mature skin?

Purito performs better for mature skin, as Lovi rates its routine fit as Superior while Medik8 is rated High.

Purito or Medik8: which brand is better suited for skin with dark spots?

Purito is better suited for skin with dark spots because Lovi rates its fit level as Superior, whereas Medik8 has a High fit level for this skin type.

How do the founding years and corporate ownership of Purito and Medik8 compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Medik8 was founded in the United Kingdom in 2009 and is owned by L'Oréal Groupe.

Purito or Medik8 for oily skin?

Both Purito and Medik8 are great choices, as Lovi rates both brands as a High fit for oily skin. Reviewers note that Purito provides lightweight and non-greasy textures, while Medik8 offers deep hydration and plumping benefits.

Purito or Medik8 for sensitive skin?

Both Purito and Medik8 provide a Superior routine fit for sensitive skin. Purito is especially noted for being soothing and calming, while Medik8 offers a gentle and fragrance-free formula.

Purito or Medik8 for acne-prone skin?

Both Purito and Medik8 provide an equal routine fit of Superior for acne-prone skin on the products on this page. Purito delivers better results for acne-safe and barrier repair benefits, while Medik8 offers deep hydration and plumping.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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