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Purito vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ISDIN are established skincare brands offering gentle daily care and dependable protection for dry skin and sensitive skin. The Korean brand, founded in 2017, is cherished for soothing moisturizers, serums, sunscreens, and makeup removers, while the Spanish brand, founded in 1975, is known for elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products. Both lines rely on thoughtfully balanced formulas to support a calm and healthy complexion. They primarily differ in their cultural origins and distinct product formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Purito and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ISDIN products

People Say

PuritoISDIN
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Acne-Safe and Gentle Formula Mostly MentionedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Skin Barrier and Glow Benefits Rarely NotedOften Mentioned
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “I am more on a dehydrated side and this helps me look hydrated and smooth. — ISDIN Flavo-C Serum”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
  • Performance Under Makeup Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Unpleasant Scents and Strong Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Insufficient Moisture and Dryness Often MentionedRarely Noted
    • “Not hydrating enough in winter — ISDIN Hyaluronic Concentrate”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • High Price Point Not notedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”

Purito vs ISDIN routines for dry skin

See multi-brand routine · 99% fit

Purito vs ISDIN routines for oily skin

See multi-brand routine · 95% fit

Purito vs ISDIN routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or ISDIN: which is better?

Both brands are great choices, but Purito stands out for having no fragrance across the products on this page and being better for acne-safe and gentle formulas, while ISDIN offers superior performance under makeup and stronger skin barrier and glow benefits.

What is the difference between Purito and ISDIN?

Purito offers fragrance-free products that are especially soothing for acne-safe and gentle formulas, while ISDIN is known for its high price point and strong fragrance in some items. For oily skin, ISDIN reaches a Superior Lovi fit level compared to Purito's High level, whereas both brands achieve equal routine fit levels for dry, sensitive, and mature skin types.

Purito or ISDIN for dry skin?

Both Purito and ISDIN achieve a Superior Lovi routine fit level for dry skin. Purito features fragrance-free products on this page while ISDIN offers ultralight sunscreens.

Purito or ISDIN: which moisturizer is better?

Both brands offer moisturizers on this page, with Purito standing out for its acne-safe and gentle formulas while ISDIN is noted for skin barrier and glow benefits. Every product on Purito's page lists no fragrance in its ingredients, whereas some ISDIN moisturizers include fragrance.

Which is more affordable, Purito or ISDIN?

Purito is more affordable, as a high price point is often noted as a drawback for ISDIN while Purito is recognized for its lower price point.

Which brand has more fragrance-free products, Purito or ISDIN?

Purito has more fragrance-free products on the page, as every Purito product lists no fragrance in its ingredients compared to only 3 of the 8 ISDIN products.

Which brand offers better performance under makeup, Purito or ISDIN?

ISDIN does better for performance under makeup compared to Purito, according to the review themes on this page.

Purito or ISDIN for oily skin?

ISDIN is a better fit for oily skin, as Lovi rates its routine as Superior compared to High for Purito on the products on this page.

Purito or ISDIN: which sunscreen is better?

Both brands offer sunscreens with Lovi fit levels of Superior for sensitive and dry sensitive skin, but Purito stands out on this page for having no fragrance listed across any of its products. ISDIN sunscreens are frequently noted by reviewers for being ultralight and makeup-friendly.

Purito or ISDIN for sensitive skin?

Both Purito and ISDIN provide a Superior Lovi fit level for sensitive skin. Purito lists no fragrance in the products on this page, whereas ISDIN features a strong fragrance in some of its formulations.

Purito or ISDIN for acne-prone skin?

For acne-prone skin, both brands work well because Lovi rates Purito as Superior and ISDIN as Superior. Purito stands out for having every product on this page free of fragrance, while ISDIN offers high-performing options like Fusion Water sunscreen.

Purito or ISDIN for mature skin?

Both Purito and ISDIN have a Superior Lovi fit for mature skin. Reviewers note that Purito offers soothing moisturizers and gentle serums, while ISDIN is recognized for ultralight, makeup-friendly sunscreens.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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