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Purito vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ISDIN are established skincare brands offering gentle daily care and dependable protection for dry skin and sensitive skin. The Korean brand, founded in 2017, is cherished for soothing moisturizers, serums, sunscreens, and makeup removers, while the Spanish brand, founded in 1975, is known for elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products. Both lines rely on thoughtfully balanced formulas to support a calm and healthy complexion. They primarily differ in their cultural origins and distinct product formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Purito and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ISDIN products

People Say

PuritoISDIN
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Acne-Safe and Gentle Formula Mostly MentionedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Skin Barrier and Glow Benefits Rarely NotedOften Mentioned
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “I am more on a dehydrated side and this helps me look hydrated and smooth. — ISDIN Flavo-C Serum”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
  • Performance Under Makeup Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Unpleasant Scents and Strong Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Insufficient Moisture and Dryness Often MentionedRarely Noted
    • “Not hydrating enough in winter — ISDIN Hyaluronic Concentrate”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • High Price Point Not notedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”

Purito vs ISDIN routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy ISDIN routine · CA$393.15 · 94% fitSee multi-brand routine · 99% fit

Purito vs ISDIN routines for oily skin

Buy ISDIN routine · CA$400.92 · 91% fitBuy Purito routine · CA$342.33 · 90% fitSee multi-brand routine · 96% fit

Purito vs ISDIN routines for combination skin

Buy ISDIN routine · CA$383.00 · 92% fitBuy Purito routine · CA$309.42 · 91% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or ISDIN: which is better?

Both brands offer a Superior routine fit for dry, sensitive, and dry sensitive skin, but Purito stands out for its acne-safe and gentle formulas with no fragrance listed on this page, whereas ISDIN is often noted for a high price point and strong fragrance in some of its products.

What is the difference between Purito and ISDIN?

Purito tends to do better for acne-safe and gentle formulas as well as soothing and calming, whereas ISDIN is often noted for skin barrier and glow benefits and performance under makeup. Additionally, every Purito product on the page lists no fragrance, while several ISDIN products include fragrance.

Purito or ISDIN for dry skin?

Both Purito and ISDIN are great choices, as Lovi rates both brands as having a Superior routine fit for dry skin. Purito is noted for being fragrance-free and offering soothing, calming moisturizers, while ISDIN stands out for its ultralight, makeup-friendly sunscreens.

Purito or ISDIN: which moisturizer is better?

Both Purito and ISDIN offer lightweight moisturizers, but Purito stands out for being fragrance-free and better for soothing sensitive skin, while ISDIN tends to have a higher price point. For dry skin, Lovi rates Purito's Deep Sea Pure Water Cream as Superior and ISDIN's Hyaluronic Moisture as Average.

Which is more affordable, Purito or ISDIN?

Purito tends to be more affordable, as reviewers often note a high price point for ISDIN, while high price is noted as a negative for Purito on this page. Review themes also show that Purito does better on pricing.

Which brand has more fragrance-free products, Purito or ISDIN?

Purito has more fragrance-free products on the page, as every single Purito product lists no fragrance in its ingredients. In contrast, only three out of eight ISDIN products on the page are fragrance-free.

Where were Purito and ISDIN founded, and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while ISDIN was founded in Spain in 1975 and is owned by Puig.

Which brand performs better for soothing and calming benefits according to reviewer themes?

Purito performs better for soothing and calming benefits according to reviewer themes.

Purito or ISDIN for oily skin?

Both Purito and ISDIN achieve a Superior Lovi fit level for oily skin. Reviewers note that both brands offer a lightweight and non-greasy texture.

Purito or ISDIN: which sunscreen is better?

Both brands offer exceptional sunscreens with high performance on this page, as seen in products like Purito's Daily Soft Touch Sunscreen and ISDIN's Eryfotona Actinica. Reviewers note that ISDIN excels with ultralight and makeup-friendly sunscreens, while every product on Purito's page lists no fragrance.

Purito or ISDIN for sensitive skin?

Both Purito and ISDIN are great for sensitive skin, with Lovi giving them both a Superior fit level for this skin type. Purito stands out for being fragrance-free across the products on this page, whereas ISDIN has a high price point.

Purito or ISDIN for acne-prone skin?

Both Purito and ISDIN are suitable choices for acne-prone skin, as Lovi rates their routines as Superior for this skin type. Reviewers note that Purito excels with an acne-safe and gentle formula.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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