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Purito vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ISDIN are established skincare brands known for their gentle, effective formulas and thoughtfully balanced products. The Korean brand, founded in 2017, is beloved for moisturizers, serums, sunscreens, and makeup removers, while the Spanish brand, founded in 1975, is celebrated for its elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products. Both lines suit dry and sensitive skin best, providing comforting formulations, dependable protection, and daily support. They differ in their specific standout offerings for acne-prone skin, dark spots, and mature skin, offering distinct yet equally soothing approaches to a healthy complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Purito and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ISDIN products

People Say

PuritoISDIN
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Acne-Safe and Gentle Formula Mostly MentionedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Skin Barrier and Glow Benefits Rarely NotedOften Mentioned
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “I am more on a dehydrated side and this helps me look hydrated and smooth. — ISDIN Flavo-C Serum”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
  • Performance Under Makeup Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Unpleasant Scents and Strong Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Insufficient Moisture and Dryness Often MentionedRarely Noted
    • “Not hydrating enough in winter — ISDIN Hyaluronic Concentrate”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • High Price Point Not notedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”

Purito vs ISDIN routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy ISDIN routine · $255.68 · 94% fitSee multi-brand routine · 99% fit

Purito vs ISDIN routines for oily skin

Buy ISDIN routine · $437.98 · 93% fitBuy Purito routine · $286.26 · 89% fitSee multi-brand routine · 98% fit

Purito vs ISDIN routines for combination skin

Buy ISDIN routine · $429.57 · 93% fitBuy Purito routine · $267.85 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or ISDIN: which is better?

Purito is a better choice for shoppers seeking fragrance-free formulas, as every product on this page lists no fragrance in its ingredients. For dry skin, Lovi rates both brands as Superior.

What is the difference between Purito and ISDIN?

Purito features a High Lovi fit for acne-safe and gentle formulas as well as soothing benefits across the products on this page, while ISDIN achieves a Superior Lovi fit for skin barrier and glow benefits. Additionally, Purito lists no fragrance in any of its products, whereas ISDIN includes fragrance in some formulas.

Purito or ISDIN for dry skin?

Purito and ISDIN are both good choices for dry skin because the routine fit for dry skin is Superior for both brands on this page. Every product on the Purito page lists no fragrance in its ingredients, whereas some ISDIN products list a strong fragrance.

Purito or ISDIN: which moisturizer is better?

Purito offers a better fit for soothing and acne-safe hydration on this page, whereas ISDIN focuses more on anti-aging and skin barrier benefits.

Which is more affordable, Purito or ISDIN?

Purito is more affordable than ISDIN, as ISDIN is often noted for having a high price point while Purito is favored for its lower price point among the products on this page.

Which brand has more products without added fragrance, Purito or ISDIN?

Purito has more products without added fragrance because every product on the Purito page lists no fragrance in its ingredients, while ISDIN only has 3 of 8 products on its page with no added fragrance.

How do the founding years and country of origin compare between Purito and ISDIN?

Purito was founded in South Korea in 2017, whereas ISDIN was founded in Spain earlier in 1975.

Which brand is considered better for skin barrier and glow benefits?

ISDIN does better for skin barrier and glow benefits among the products on this page.

Purito or ISDIN for oily skin?

For oily skin, ISDIN reaches a Superior routine fit, while Purito reaches a High fit on this page.

Purito or ISDIN: which sunscreen is better?

Both Purito and ISDIN offer great sunscreen options on this page, with Purito's Daily Soft Touch Sunscreen and ISDIN's Eryfotona Actinica and Fusion Water achieving High to Superior Lovi fit levels across most skin types. Reviewers frequently note that ISDIN sunscreens are ultralight and makeup-friendly, while Purito's products on this page list no fragrance.

Purito or ISDIN for sensitive skin?

Both Purito and ISDIN achieve a Superior Lovi fit for sensitive skin among the products on this page. Reviewers note that Purito provides a particularly gentle and soothing formula, while ISDIN offers ultralight sunscreens.

Purito or ISDIN for acne-prone skin?

For acne-prone skin, both Purito and ISDIN achieve a Lovi fit level of Superior, as shown in the products on this page. Reviewers note that Purito tends to do better for acne-safe and gentle formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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