🇬🇧United Kingdom

Avène vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Simple are two accessible skincare brands designed to nurture delicate complexions. The French brand offers versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers formulated with glycerin, suiting acne-prone and oily acne-prone skin best through profound relief without heaviness. Meanwhile, the British brand is beloved for gentle moisturizers, makeup removers, cleansers, and toners thoughtfully crafted with niacinamide and glycerin, which suit acne-prone skin and skin with dark spots best. While both brands support hydration with glycerin, they differ in their specialized ingredients, origins, and specific formulations for concerns like aging and dark spots.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Avène and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Simple products

People Say

AvèneSimple
  • Soothes and calms sensitive skin Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
  • Rich texture and deep hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Improves overall skin texture and radiance Sometimes NotedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Gentle and non-stripping cleansers Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “leaves face clean but not dry — Avène Cleanance”
  • Price point and value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Repairs and protects skin barrier Often MentionedNot noted
    • “Saves my skin in winter — Avène Cold Cream”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
    • “This repairs my skin barrier without fail. — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Formula changes and product issues Sometimes NotedOften Mentioned
    • “bring it back — Avène Antirougeurs Fort Relief Concentrate”
    • “They have changed the formula recently, and it... is not as good. — Avène Milk Cleanser”
    • “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Causes breakouts and skin reactions Sometimes NotedSometimes Noted
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Thick or greasy residue Sometimes NotedSometimes Noted
    • “Leaves a greasy film — Avène Cold Cream”
    • “too thick — Avène Hydrance+”
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”

Avène vs Simple routines for dry skin

Buy Simple routine · £136.73 · 83% fitBuy Avène routine · £93.03 · 77% fitSee multi-brand routine · 99% fit

Avène vs Simple routines for oily skin

Buy Simple routine · £221.50 · 87% fitBuy Avène routine · £170.97 · 86% fitSee multi-brand routine · 97% fit

Avène vs Simple routines for combination skin

Buy Avène routine · £195.53 · 88% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Avène or Simple: which is better?

Both Avène and Simple are equally matched across most skin types on this page, but Simple may be better for dry sensitive skin because Lovi rates its routine as High compared to Avène's Average.

What is the difference between Avène and Simple?

Avene and Simple both offer products on this page that achieve equal routine fit levels across most skin types, though Simple features a High fit for dry sensitive skin while Avene is rated Average. Reviewers note that Simple tends to do better with soothing and calming sensitive skin, providing rich texture and deep hydration, improving overall skin texture and radiance, offering gentle cleansers, and delivering better price points and value. Meanwhile, Avene is noted for doing better at repairing and protecting the skin barrier, though its products on this page sometimes feature strong fragrance.

Avène or Simple for dry skin?

Both Avène and Simple are a great match for dry skin, with Lovi giving them an equal High fit level for this skin type. Avène uses thermal water and glycerin across its products to help hydrate and soothe dry skin, while Simple relies on glycerin alongside niacinamide to help keep moisture in.

Avène or Simple: which cleanser is better?

Simple does better for gentle and non-stripping cleansers among the products on this page. Reviewers note that Simple offers gentle, sensitive-skin-friendly makeup removers and cleansers.

Which is more affordable, Avène or Simple?

Simple offers better value, as reviewers note that the brand provides value-friendly moisturizers. Avène's price point is sometimes noted as a drawback by reviewers.

Avène or Simple: which brand offers better options for dry sensitive skin?

Simple offers better options for dry sensitive skin, as Lovi rates its routine fit as High compared to Avène's Average rating.

Which brand has more products without fragrance, Avène or Simple?

Simple has more products without fragrance on this page, as every Simple product lists no fragrance, while only 7 of the 15 Avène products do.

Avène or Simple: which brand is better for addressing skin with dark spots?

Both Avène and Simple are rated by Lovi as having an equal routine fit for skin with dark spots. Simple features niacinamide as a key ingredient, which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Avène or Simple for oily skin?

Both Avène and Simple are a High fit for oily skin according to Lovi. Avène features targeted oil control with products like Cleanance sunscreen and cleansers, while Simple offers lightweight, value-friendly moisturizers and micellar waters that help maintain balanced hydration without a greasy residue.

Avène or Simple: which moisturizer is better?

Simple offers better value-friendly moisturizers with lightweight textures, while Avène excels at deep hydration and barrier protection with formulas like its Tolerance Control Soothing Skin Recovery Balm. Both brands provide options that fit dry and sensitive skin types well.

Avène or Simple for sensitive skin?

Both Avène and Simple are rated High by Lovi for sensitive skin. Simple is noted by reviewers for soothing and calming sensitive skin, while Avène is recognized for repairing and protecting the skin barrier.

Avène or Simple for acne-prone skin?

Both Avène and Simple reach an equal High routine fit level for acne-prone skin. The products on this page for both brands suit this skin type well, though reviewers note that Simple offers lightweight, value-friendly moisturizers while Avène provides effective oil control and gentle deep-cleaning cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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