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Avène vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Simple are two accessible skincare brands designed to nurture delicate complexions through gentle formulations. The French line relies on science-backed products featuring hydrating glycerin, while the British range incorporates both niacinamide and glycerin to support oily and acne-prone skin. Both offer reliable cleansers, soothing moisturizers, and targeted solutions for dark spots or mature skin. Ultimately, the former emphasizes thermal spring water science, whereas the latter focuses on straightforward, vitamin-enriched care.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Avène and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Simple products

People Say

AvèneSimple
  • Soothes and calms sensitive skin Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
  • Rich texture and deep hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Improves overall skin texture and radiance Sometimes NotedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Gentle and non-stripping cleansers Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “leaves face clean but not dry — Avène Cleanance”
  • Price point and value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Repairs and protects skin barrier Often MentionedNot noted
    • “Saves my skin in winter — Avène Cold Cream”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
    • “This repairs my skin barrier without fail. — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Formula changes and product issues Sometimes NotedOften Mentioned
    • “bring it back — Avène Antirougeurs Fort Relief Concentrate”
    • “They have changed the formula recently, and it... is not as good. — Avène Milk Cleanser”
    • “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Causes breakouts and skin reactions Sometimes NotedSometimes Noted
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Thick or greasy residue Sometimes NotedSometimes Noted
    • “Leaves a greasy film — Avène Cold Cream”
    • “too thick — Avène Hydrance+”
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”

Avène vs Simple routines for dry skin

Buy Simple routine · AED 455.14 · 83% fitBuy Avène routine · AED 669.42 · 77% fitSee multi-brand routine · 96% fit

Avène vs Simple routines for oily skin

Buy Simple routine · AED 790.31 · 88% fitBuy Avène routine · AED 859.37 · 87% fitSee multi-brand routine · 97% fit

Avène vs Simple routines for combination skin

Buy Avène routine · AED 1,056.50 · 88% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Avène or Simple: which is better?

Both brands offer solid options, with Avène providing exceptional thermal water formulas and Simple focusing on fragrance-free, budget-friendly care. For dry sensitive skin, Simple achieves a High fit level while the products on this page for Avène reach an Average fit level.

What is the difference between Avène and Simple?

Avène and Simple both offer products on this page that fit most skin types equally well, but Avène features thermal water and glycerin as key ingredients while Simple relies on niacinamide and glycerin. Niacinamide may help reduce pigmentation as shown in studies.

The British Journal of Dermatology, 2002

Avène or Simple for dry skin?

Both Avène and Simple are a great match for dry skin, as the products on this page achieve a high routine fit for this skin type. Simple features niacinamide and glycerin as key ingredients across the products, while Avène highlights thermal water and glycerin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Avène or Simple: which cleanser is better?

Both brands offer solid options, but Avène features in more specialized routines on this page with products like Cleanance Cleansing Gel. Reviewers note that the products on this page for Avène provide gentle deep cleanses.

Which is more affordable, Avène or Simple?

Simple does better for price point and value. Reviewers note that the products on this page offer lightweight, value-friendly moisturizers.

Avène or Simple: which brand has a better routine fit for dry sensitive skin?

Simple has a better routine fit for dry sensitive skin, as Lovi rates its routine as High while Avène's routine is rated as Average.

Avène or Simple: which brand is better for repairing and protecting the skin barrier according to review themes?

Avène is better for repairing and protecting the skin barrier according to review themes.

Avène or Simple for oily skin?

Both Avène and Simple are a High fit for oily skin. Avène features thermal water and glycerin across the products on this page, while Simple relies on niacinamide and glycerin.

Avène or Simple: which moisturizer is better?

Both Avène and Simple offer moisturizers with a high Lovi fit for dry skin, though Avène features specialized options like the Tolerance Control Soothing Skin Recovery Balm while Simple provides lightweight, value-friendly choices. Niacinamide in Simple's key ingredients helps control pigmentation, and hyaluronic acid in Avène's hydrating formulations helps improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

Avène or Simple: which brand has a better routine fit for oily acne-prone skin?

Avène has a better routine fit for oily acne-prone skin, with Lovi rating its fit as Superior compared to Simple's High fit.

Avène or Simple for sensitive skin?

Both Avène and Simple fit sensitive skin well, as the products on this page achieve equal levels for this skin type. Simple tends to do better for soothing and calming sensitive skin.

Avène or Simple for acne-prone skin?

Both Avène and Simple are a great match for acne-prone skin, as the products on this page for both brands achieve a High routine fit for this skin type. Avène relies on thermal water and glycerin across its line, while Simple features niacinamide and glycerin to help keep skin clear and balanced.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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