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Avène vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Simple are two distinct skincare lines formulated to comfort delicate complexions. The French brand is known for versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers featuring glycerin, while the British brand offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin. Both brands suit acne-prone skin and oily skin best, yet they differ in their origin, ownership, and precise ingredient profiles. Through expert formulations, the former provides profound relief for acne-prone skin, dark spots, and mature skin, whereas the latter utilizes niacinamide and glycerin to support balanced, clear skin.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Avène and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Simple products

People Say

AvèneSimple
  • Soothes and calms sensitive skin Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
  • Rich texture and deep hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Improves overall skin texture and radiance Sometimes NotedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Gentle and non-stripping cleansers Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “leaves face clean but not dry — Avène Cleanance”
  • Price point and value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Repairs and protects skin barrier Often MentionedNot noted
    • “Saves my skin in winter — Avène Cold Cream”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
    • “This repairs my skin barrier without fail. — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Formula changes and product issues Sometimes NotedOften Mentioned
    • “bring it back — Avène Antirougeurs Fort Relief Concentrate”
    • “They have changed the formula recently, and it... is not as good. — Avène Milk Cleanser”
    • “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Causes breakouts and skin reactions Sometimes NotedSometimes Noted
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Thick or greasy residue Sometimes NotedSometimes Noted
    • “Leaves a greasy film — Avène Cold Cream”
    • “too thick — Avène Hydrance+”
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”

Avène vs Simple routines for dry skin

Buy Simple routine · SAR 891.11 · 83% fitBuy Avène routine · SAR 1,135.93 · 77% fitSee multi-brand routine · 96% fit

Avène vs Simple routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy Avène routine · SAR 1,148.69 · 87% fitSee multi-brand routine · 97% fit

Avène vs Simple routines for combination skin

Buy Simple routine · SAR 983.37 · 87% fitBuy Avène routine · SAR 1,208.83 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Avène or Simple: which is better?

Simple does better for soothing sensitive skin, rich hydration, texture and radiance, and value, while Avène does better at repairing and protecting the skin barrier. Both brands offer equal fit levels for most skin types, but Simple reaches a High fit for dry sensitive skin while Avène reaches an Average fit.

What is the difference between Avène and Simple?

Simple tends to be better for soothing sensitive skin, providing deep hydration, and value, while Avène is stronger at repairing the skin barrier and featuring thermal water. Both brands rely on glycerin as a key ingredient, but Simple products on this page list no fragrance.

Avène or Simple for dry skin?

Both Avène and Simple are a great match for dry skin, offering products on this page with a High Lovi fit level. Reviewers mention that Simple provides rich texture and deep hydration, while Avène is noted for helping repair and protect the skin barrier.

Avène or Simple: which cleanser is better?

Simple helps provide a gentler, more non-stripping clean with its cleansers on this page, whereas Avène cleansers may sometimes carry stronger fragrances.

Which is more affordable, Avène or Simple?

Simple tends to be more affordable, as reviewers often note its favorable price point and value. Avène is also mentioned by reviewers for its higher price point.

Between Avène and Simple, which brand is better suited for dry sensitive skin?

Simple is better suited for dry sensitive skin, with Lovi rating the products on this page High for that skin type compared to Avène at Average. Simple features fragrance-free formulas with key ingredients like glycerin and niacinamide.

How do the fragrance profiles of Avène and Simple products compare across their ranges?

Simple products on this page are completely fragrance-free, whereas seven out of fifteen Avène products on this page list fragrance in their ingredients.

Which brand performs better for repairing and protecting the skin barrier according to review themes?

According to the review themes on this page, Avène performs better than Simple for repairing and protecting the skin barrier.

Avène or Simple for oily skin?

Both Avène and Simple fit oily skin at a High level according to Lovi. Avène features sunscreens and cleansers that reviewers mostly note as gentle and non-stripping.

Avène or Simple: which moisturizer is better?

Simple offers better moisturizers for dry sensitive skin, where Lovi rates Simple High and Avène Average. Both brands feature key hydrating ingredients like glycerin, and Simple products on this page list no fragrance.

Avène or Simple for sensitive skin?

Both Avène and Simple are a High fit for sensitive skin. Simple does better at soothing and calming sensitive skin, while every product on the Simple page lists no fragrance.

Avène or Simple for acne-prone skin?

Both Avène and Simple offer a High routine fit for acne-prone skin on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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