Aveeno skincare
Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.
GlycerinThis page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.
Other Aveeno products
People Say
★4.5Overall rating based on 59.1k+ reviewsReviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.
Highlights
Gentle, non-stripping cleansers Mostly Mentioned
- “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
- “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
- “no strong smell — Calm + Restore Nourishing Oat Cleanser”
Lightweight sunscreens Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
- “Keeps my face hydrated — Protect + Hydrate Sunscreen”
- “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
Pleasant texture and foam Mostly Mentioned
- “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
- “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
- “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
Faulty packaging and pump issues Often Mentioned
- “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
- “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
- “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
Strong or unpleasant scent Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
- “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
- “smells like play-doh — Skin Relief Moisturizing Lotion”
Cleanser performance and dryness issues Sometimes Noted
- “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
- “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
- “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”
Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more
Questions and answers
Is Aveeno good for oily skin?
Lovi rates the Aveeno-focused routine High for oily skin. Reviewers mostly mention that the brand provides lightweight sunscreens and gentle cleansers.
Is Aveeno worth it?
Aveeno may be worth it for shoppers looking for gentle care, as Lovi rates the Aveeno-focused routine Superior for dry, sensitive, and acne-prone skin. The Aveeno products on this page are fragrance-free and generally feature pleasant textures and non-stripping cleansers.
What are Aveeno's best products?
Aveeno's best products are those that fit dry and sensitive skin best, such as the Calm + Restore Nourishing Oat Cleanser, Calm + Restore Oat Gel Facial Moisturizer, and Calm + Restore Nourishing PHA Exfoliator. Lovi rates these products as Superior for dry, sensitive, and dry sensitive skin.
Which Aveeno moisturizer is best for dry skin?
The best Aveeno moisturizer for dry skin on this page is the Calm + Restore Oat Gel Facial Moisturizer, which Lovi rates High for dry skin. This moisturizer helps soothe and hydrate dry skin.
Does Aveeno cause breakouts?
Aveeno is unlikely to cause breakouts for most users, as Lovi rates acne-prone skin High for the Clear Complexion Foaming Cleanser and the Calm + Restore Nourishing PHA Exfoliator. Reviewers mostly mention that the cleansers are gentle and non-stripping.
Is Aveeno fragrance-free?
Yes, every one of the Aveeno products on this page lists no fragrance in its ingredients.
What are the key ingredients in Aveeno products?
Glycerin is a key ingredient featured across the Aveeno products on this page. Lovi notes that this ingredient helps provide effective hydration and supports the skin barrier.
How do I build a Aveeno skincare routine?
To build an Aveeno routine for dry skin in the morning, start with the Calm + Restore Nourishing Oat Cleanser, follow with the Supple Preparation Unscented Toner, apply the Skin Relief Moisturizing Lotion, and finish with the DIVE-IN Mild Sunscreen. Lovi rates the Aveeno-focused routine for dry skin as Superior. The Aveeno products on this page list no fragrance in their ingredients.
Where can I buy Aveeno, and how much does it cost?
Aveeno is sold online through the Lovi page for stores in the United Kingdom, with prices ranging from £6.97 to £10.50. Most items on the page cost between £6.97 and £10.50.
What are good alternatives to Aveeno?
Good alternatives to Aveeno with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe as a Superior fit for oily and combination skin.
Aveeno vs CeraVe: which is better?
Lovi rates the Aveeno-focused routine Superior for dry skin and sensitive skin, while CeraVe is rated Superior for combination skin and oily skin. Both brands tie with a Superior fit rating for acne-prone skin.
Who owns Aveeno, and where is it from?
Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Is Aveeno cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.
Is Aveeno good for dry skin?
Yes, Aveeno is very good for dry skin, as Lovi rates the Aveeno-focused routine Superior for dry skin. The Aveeno products on this page list no fragrance, and the brand features gentle cleansers and moisturizing options like Calm + Restore Nourishing Oat Cleanser and Skin Relief Moisturizing Lotion.
Which Aveeno cleanser is best for oily skin?
Clear Complexion Foaming Cleanser is the best choice, as Lovi rates it High for oily skin, while Calm + Restore Nourishing Oat Cleanser and Calm + Restore Redness Relief Foaming Cleanser are rated Average. Reviewers often mention that these cleansers are gentle and non-stripping.
Is Aveeno good for sensitive skin?
Yes, Aveeno is very good for sensitive skin and features cleansers and moisturizers that help keep skin calm and comfortable. Lovi rates the Aveeno-focused routine Superior for sensitive skin. Furthermore, every product from Aveeno on this page lists no fragrance in its ingredients.
Which Aveeno sunscreen is best for sensitive skin?
Protect + Hydrate Sunscreen is the best choice among Aveeno sunscreens for sensitive skin, and Positively Radiant Daily Moisturizer is another option. Lovi rates both products High for sensitive skin.
Is Aveeno good for acne-prone skin?
Yes, Aveeno is good for acne-prone skin, as Lovi rates the Aveeno-focused routine Superior for this skin type. The Aveeno products on this page include the Clear Complexion Foaming Cleanser, which Lovi rates High for acne-prone skin.
Is Aveeno good for skin with dark spots?
Lovi rates the Calm + Restore Nourishing PHA Exfoliator as Superior and the Calm + Restore Nourishing Oat Cleanser as High for skin with dark spots. The Aveeno products on this page help improve skin texture and tone while keeping skin calm.
Is Aveeno good for mature skin?
Aveeno is a good choice for mature skin, as Lovi rates mature skin High for the Calm + Restore Nourishing Oat Cleanser, Calm + Restore Nourishing PHA Exfoliator, and Protect + Hydrate Sunscreen.
Research behind Aveeno's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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