Aveeno skincare
Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.
GlycerinThis page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.
Other Aveeno products
People Say
★4.5Overall rating based on 59.1k+ reviewsReviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.
Highlights
Gentle, non-stripping cleansers Mostly Mentioned
- “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
- “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
- “no strong smell — Calm + Restore Nourishing Oat Cleanser”
Lightweight sunscreens Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
- “Keeps my face hydrated — Protect + Hydrate Sunscreen”
- “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
Pleasant texture and foam Mostly Mentioned
- “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
- “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
- “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
Faulty packaging and pump issues Often Mentioned
- “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
- “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
- “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
Strong or unpleasant scent Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
- “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
- “smells like play-doh — Skin Relief Moisturizing Lotion”
Cleanser performance and dryness issues Sometimes Noted
- “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
- “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
- “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”
Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more
Questions and answers
Is Aveeno good for oily skin?
Yes, Aveeno fits oily skin well, as Lovi rates the Aveeno-focused routine Superior for this skin type. Reviewers mostly mention that the cleansers are gentle and non-stripping and that the sunscreens feel lightweight.
Is Aveeno worth it?
Aveeno is worth considering for dry and sensitive skin, as Lovi rates the brand's routines Superior for these skin types. The Aveeno products on this page list no fragrance in their ingredients, and reviewers mostly mention gentle, non-stripping cleansers.
What are Aveeno's best products?
Aveeno features several top choices depending on skin needs, such as the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Oat Gel Facial Moisturizer for sensitive and dry skin. Reviewers frequently note that the cleansers are gentle and non-stripping, while the sunscreens are lightweight.
Which Aveeno moisturizer is best for dry skin?
The Calm + Restore Oat Gel Facial Moisturizer is best for dry skin. Lovi rates this moisturizer High for dry skin.
Does Aveeno cause breakouts?
Aveeno is unlikely to cause breakouts for most skin types, as Lovi rates the brand's acne-prone skin routine as Superior. Products like the Clear Complexion Foaming Cleanser and Calm + Restore Nourishing Oat Cleanser are designed to be gentle and non-stripping on the skin.
Is Aveeno fragrance-free?
Yes, every one of the Aveeno products on this page lists no fragrance in its ingredients.
What are the key ingredients in Aveeno products?
Glycerin is a key ingredient featured across the Aveeno products on this page. Glycerin helps provide moisture and support skin barrier hydration.
How do I build a Aveeno skincare routine?
To build an Aveeno routine for dry skin in the morning, cleanse with Calm + Restore Nourishing Oat Cleanser, apply Skin Relief Moisturizing Lotion, and finish with an SPF. In the evening, use the same cleanser and moisturizer with the addition of a serum or treatment. Once a week, add a nourishing mask into this evening routine.
Where can I buy Aveeno, and how much does it cost?
Aveeno products on this page are available on Amazon US. They range in price from $6.97 to $19.49, with most items priced between $9.97 and $19.49.
What are good alternatives to Aveeno?
Similar brands with pages on Lovi are CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Aveeno vs CeraVe: which is better?
Lovi rates Aveeno-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, matching the Superior ratings of CeraVe-focused routines across those same skin types. Reviewers mostly mention that the Aveeno products on this page have gentle, non-stripping cleansers and lightweight sunscreens, though faulty packaging is often noted.
Who owns Aveeno, and where is it from?
Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Is Aveeno cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.
Is Aveeno good for dry skin?
Yes, Aveeno is good for dry skin, and Lovi rates the Aveeno-focused routine Superior for dry skin. The Aveeno products on this page list no fragrance in their ingredients, and glycerin helps keep dry skin moisturized.
Which Aveeno cleanser is best for oily skin?
The Clear Complexion Foaming Cleanser is the best Aveeno cleanser for oily skin, rating High, followed by the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Redness Relief Foaming Cleanser, which both rate Average.
Is Aveeno good for sensitive skin?
Yes, Aveeno is good for sensitive skin because Lovi rates the brand-focused routine Superior for sensitive skin, and the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Oat Gel Facial Moisturizer both rate Superior for sensitive skin. Furthermore, the Aveeno products on this page list no fragrance in their ingredients.
Which Aveeno sunscreen is best for sensitive skin?
Protect + Hydrate Sunscreen is the best choice among the Aveeno sunscreens on this page for sensitive skin, with Positively Radiant Daily Moisturizer also offering high suitability.
Is Aveeno good for acne-prone skin?
Yes, Aveeno is good for acne-prone skin, and Lovi rates the Aveeno-focused routine Superior for this skin type. Products like the Calm + Restore Nourishing Oat Cleanser and Clear Complexion Foaming Cleanser help cleanse without stripping the skin. Reviewers mostly mention that these cleansers are gentle and non-stripping.
Is Aveeno good for skin with dark spots?
Lovi rates Aveeno High for skin with dark spots when using the Calm + Restore Nourishing Oat Cleanser, the Calm + Restore Oat Gel Facial Moisturizer, the Protect + Hydrate Sunscreen, and the Calm + Restore Nourishing PHA Exfoliator. The Aveeno products on this page list no fragrance in their ingredients.
Is Aveeno good for mature skin?
Yes, Aveeno fits mature skin well, as Lovi rates the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Nourishing PHA Exfoliator High for mature skin. Glycerin helps hydrate the skin, while oat extract may soothe irritation.
Research behind Aveeno's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
