Aveeno skincare
Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.
This page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.
Other Aveeno products
People Say
★4.5Overall rating based on 59.1k+ reviewsReviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.
Highlights
Gentle, non-stripping cleansers Mostly Mentioned
- “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
- “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
- “no strong smell — Calm + Restore Nourishing Oat Cleanser”
Lightweight sunscreens Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
- “Keeps my face hydrated — Protect + Hydrate Sunscreen”
- “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
Pleasant texture and foam Mostly Mentioned
- “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
- “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
- “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
Faulty packaging and pump issues Often Mentioned
- “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
- “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
- “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
Strong or unpleasant scent Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
- “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
- “smells like play-doh — Skin Relief Moisturizing Lotion”
Cleanser performance and dryness issues Sometimes Noted
- “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
- “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
- “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”
Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more
Questions and answers
Is Aveeno good for oily skin?
Yes, Aveeno is good for oily skin. Lovi rates the Aveeno-focused routine Superior for oily skin. Reviewers mostly mention that the brand offers gentle, non-stripping cleansers and lightweight sunscreens.
Is Aveeno worth it?
Yes, Aveeno is worth it for shoppers seeking effective care, as Lovi rates the Aveeno-focused routines Superior for dry, sensitive, and oily skin. The Aveeno products on this page are fragrance-free and feature gentle cleansers that help soothe irritated skin.
What are Aveeno's best products?
Aveeno features several top-performing products that fit specific skin types, with Lovi rating the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Nourishing PHA Exfoliator as Superior for dry skin. For sensitive skin, the Calm + Restore Nourishing Oat Cleanser, Calm + Restore Oat Gel Facial Moisturizer, and Calm + Restore Redness Relief Foaming Cleanser also receive Superior ratings.
Which Aveeno moisturizer is best for dry skin?
The Calm + Restore Oat Gel Facial Moisturizer is the best choice among the moisturizers on this page for dry skin, where Lovi rates it High. The Skin Relief Moisturizing Lotion is also an option, with a High fit for dry skin. Glycerin helps provide moisture and supports the skin barrier.
Does Aveeno cause breakouts?
Aveeno is unlikely to cause breakouts, and Lovi rates acne-prone skin High for both the Clear Complexion Foaming Cleanser and the Calm + Restore Nourishing Oat Cleanser. Reviewers mostly mention that the cleansers are gentle and non-stripping.
Is Aveeno fragrance-free?
Yes, every one of the Aveeno products on this page lists no fragrance in its ingredients.
What are the key ingredients in Aveeno products?
Glycerin is a key ingredient featured across the Aveeno products on this page. Studies indicate that glycerin helps maintain skin hydration and barrier function.
How do I build a Aveeno skincare routine?
To build an Aveeno routine for dry skin in the morning, start with the Calm + Restore Nourishing Oat Cleanser, followed by the Supple Preparation Unscented Toner, the Skin Relief Moisturizing Lotion, and the Piedmont Waterfull Mild Sunscreen. In the evening, use the Ultra Hyalon Cleansing Cream as a pre-cleanser, the Calm + Restore Nourishing Oat Cleanser, the Madagascar Centella Poremizing Fresh Ampoule, and the Skin Relief Moisturizing Lotion. Lovi rates the Aveeno-focused routine for dry skin as Superior.
Where can I buy Aveeno, and how much does it cost?
Aveeno products on this page are available in Canada. Prices generally range from CA$12.86 to CA$28.96.
What are good alternatives to Aveeno?
Good alternatives to Aveeno include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also offer options for various skin types.
Aveeno vs CeraVe: which is better?
Aveeno and CeraVe perform similarly overall, with Lovi rating both Superior for dry, oily, and sensitive skin. For combination and acne-prone skin, however, CeraVe rates Superior while the Aveeno-focused routine rates High.
Who owns Aveeno, and where is it from?
Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Is Aveeno cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.
Is Aveeno good for dry skin?
Yes, Aveeno is very good for dry skin. Lovi rates the Aveeno-focused routine Superior for dry skin, and specific items like the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Nourishing PHA Exfoliator achieve a Superior fit for dry skin.
Which Aveeno cleanser is best for oily skin?
The Clear Complexion Foaming Cleanser is the best for oily skin, followed by the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Redness Relief Foaming Cleanser.
Is Aveeno good for sensitive skin?
Yes, Aveeno is very good for sensitive skin. Lovi rates the brand-focused routine Superior for sensitive skin, and the Aveeno products on this page list no fragrance.
Which Aveeno sunscreen is best for sensitive skin?
The Protect + Hydrate Sunscreen is the best Aveeno sunscreen for sensitive skin, while the Positively Radiant Daily Moisturizer also works well. Lovi rates both products High for sensitive skin.
Is Aveeno good for acne-prone skin?
Aveeno is good for acne-prone skin, as Lovi rates the Aveeno-focused routine High for acne-prone skin. The selection includes options like Clear Complexion Foaming Cleanser, which is rated High for oily and acne-prone skin.
Is Aveeno good for skin with dark spots?
Aveeno helps with skin with dark spots, as Lovi rates the Calm + Restore Nourishing PHA Exfoliator Superior and the Calm + Restore Nourishing Oat Cleanser High for this skin type. The brand also offers options like the Positively Radiant Daily Moisturizer and Protect + Hydrate Sunscreen, which both rate High for skin with dark spots.
Is Aveeno good for mature skin?
Aveeno works well for mature skin, and Lovi rates the brand-focused routines High for dry skin and sensitive skin. The Aveeno products on this page are fragrance-free.
Research behind Aveeno's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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