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Aveeno skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com

Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.

This page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.

Other Aveeno products

People Say

★4.5Overall rating based on 59.1k+ reviews

Reviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
    • “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
    • “no strong smell — Calm + Restore Nourishing Oat Cleanser”
  • Lightweight sunscreens Mostly Mentioned
    • “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
    • “Keeps my face hydrated — Protect + Hydrate Sunscreen”
    • “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
  • Pleasant texture and foam Mostly Mentioned
    • “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
    • “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
    • “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
  • Faulty packaging and pump issues Often Mentioned
    • “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
    • “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
    • “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
  • Strong or unpleasant scent Sometimes Noted
    • “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
    • “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
    • “smells like play-doh — Skin Relief Moisturizing Lotion”
  • Cleanser performance and dryness issues Sometimes Noted
    • “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
    • “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
    • “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”

Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more

Questions and answers

Is Aveeno good for oily skin?

Aveeno rates High for oily skin, making it a suitable choice for this skin type. Lovi shows that the Aveeno products on this page are fragrance-free.

Is Aveeno worth it?

Aveeno is worth it for shoppers seeking gentle care, as Lovi rates the brand Superior for dry and sensitive skin. Glycerin, a key ingredient across the products, helps maintain skin hydration and barrier function. Additionally, every Aveeno product on this page lists no fragrance in its ingredients.

Clinical, Cosmetic and Investigational Dermatology, 2017

What are Aveeno's best products?

Aveeno's best products are the Calm + Restore Nourishing Oat Cleanser, Calm + Restore Oat Gel Facial Moisturizer, Calm + Restore Nourishing PHA Exfoliator, and Calm + Restore Redness Relief Foaming Cleanser, which all rate Superior for dry or sensitive skin. Lovi rates the Aveeno brand best overall for dry skin, sensitive skin, and skin with dark spots.

Which Aveeno moisturizer is best for dry skin?

The Calm + Restore Oat Gel Facial Moisturizer is the best Aveeno moisturizer for dry skin on this page, and Lovi rates it High for dry skin.

Does Aveeno cause breakouts?

Aveeno is unlikely to cause breakouts for most users, as its cleansers and moisturizers generally fit acne-prone skin well. Lovi rates acne-prone skin fit as High for the Clear Complexion Foaming Cleanser and Calm + Restore Nourishing PHA Exfoliator.

Is Aveeno fragrance-free?

Yes, every one of the Aveeno products on this page lists no fragrance in its ingredients, making the selection helpful for keeping sensitive areas calm.

What are the key ingredients in Aveeno products?

Glycerin is a key ingredient across the Aveeno products on this page. Lovi rates glycerin high for its moisturizing properties that support the skin barrier.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a Aveeno skincare routine?

To build an Aveeno routine for dry skin in the morning, start with the Calm + Restore Nourishing Oat Cleanser, followed by the Supple Preparation Unscented Toner, the Skin Relief Moisturizing Lotion, and the Daily Soft Touch Sunscreen. In the evening, use the Ultra Hyalon Cleansing Cream as a pre-cleanser, the Calm + Restore Nourishing Oat Cleanser, the 1025 Dokdo Cleansing Water, the Glass Skin Refining Serum, and finish with the Skin Relief Moisturizing Lotion. Once a week, add the Water Sleeping Mask_EX into this evening routine before applying your serum and moisturizer.

Where can I buy Aveeno, and how much does it cost?

Aveeno products are available in stores in the Netherlands. Prices on the page range from 14.99 euros to 19.81 euros, with most falling within that range.

What are good alternatives to Aveeno?

Good alternatives to Aveeno on Lovi include brands like CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer a variety of cleansers, moisturizers, and treatments that may suit different skin needs.

Aveeno vs CeraVe: which is better?

Aveeno rates Superior for dry and sensitive skin, while CeraVe rates Superior for oily, combination, acne-prone, and sensitive skin. Lovi rates the Aveeno-focused routine Superior for dry and sensitive skin, whereas the CeraVe-focused routine rates Superior for oily, combination, acne-prone, and sensitive skin.

Who owns Aveeno, and where is it from?

Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com

Is Aveeno cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.

Is Aveeno good for dry skin?

Yes, Aveeno is a great choice for dry skin, as Lovi rates the Aveeno-focused routine Superior for this skin type. The Aveeno products on this page feature glycerin, which helps moisturize dry and irritated skin.

Which Aveeno cleanser is best for oily skin?

The Clear Complexion Foaming Cleanser is the best for oily skin, followed by the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Redness Relief Foaming Cleanser.

Is Aveeno good for sensitive skin?

Yes, Aveeno is very well suited for sensitive skin, as Lovi rates sensitive skin as Superior for the brand. The Aveeno products on this page list no fragrance in their ingredients, helping to keep sensitive skin calm and comfortable.

Journal of Drugs in Dermatology, 2015

Which Aveeno sunscreen is best for sensitive skin?

The Aveeno sunscreens on this page best for sensitive skin are Protect + Hydrate Sunscreen and Positively Radiant Daily Moisturizer. Lovi rates both High for sensitive skin.

Is Aveeno good for acne-prone skin?

Yes, Aveeno is good for acne-prone skin, as Lovi rates the Aveeno-focused routine Superior for this skin type. The Clear Complexion Foaming Cleanser rates High for acne-prone skin and helps cleanse without stripping.

Is Aveeno good for skin with dark spots?

Aveeno rates High for skin with dark spots, with options such as the Calm + Restore Nourishing PHA Exfoliator and the Calm + Restore Nourishing Oat Cleanser. The Aveeno products on this page list no fragrance.

Is Aveeno good for mature skin?

Aveeno rates High for mature skin, particularly with products like the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Nourishing PHA Exfoliator. Lovi rates the overall brand fit as moderate to high depending on the specific product chosen.

Research behind Aveeno's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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