Aveeno skincare
Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.
GlycerinThis page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.
Other Aveeno products
People Say
★4.5Overall rating based on 59.1k+ reviewsReviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.
Highlights
Gentle, non-stripping cleansers Mostly Mentioned
- “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
- “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
- “no strong smell — Calm + Restore Nourishing Oat Cleanser”
Lightweight sunscreens Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
- “Keeps my face hydrated — Protect + Hydrate Sunscreen”
- “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
Pleasant texture and foam Mostly Mentioned
- “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
- “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
- “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
Faulty packaging and pump issues Often Mentioned
- “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
- “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
- “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
Strong or unpleasant scent Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
- “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
- “smells like play-doh — Skin Relief Moisturizing Lotion”
Cleanser performance and dryness issues Sometimes Noted
- “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
- “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
- “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”
Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more
Questions and answers
Is Aveeno good for oily skin?
Aveeno rates High for oily skin, making it a suitable choice for this skin type. The Aveeno products on this page are fragrance-free and feature key ingredients like glycerin to help keep skin balanced.
Is Aveeno worth it?
Aveeno is worth considering because Lovi rates the Aveeno-focused routine Superior for dry skin and sensitive skin. The Aveeno products on this page list no fragrance in their ingredients.
What are Aveeno's best products?
Aveeno's best products are the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Nourishing PHA Exfoliator, which both rate Superior for dry and sensitive skin. Lovi rates the brand-focused routines for dry and sensitive skin as Superior as well.
Which Aveeno moisturizer is best for dry skin?
The Calm + Restore Oat Gel Facial Moisturizer is the best Aveeno moisturizer on this page for dry skin, where Lovi rates it High.
Does Aveeno cause breakouts?
Aveeno is unlikely to cause breakouts, as the Aveeno products on this page are non-fragranced and include lightweight options like the Clear Complexion Foaming Cleanser, which Lovi rates High for acne-prone skin.
Is Aveeno fragrance-free?
Yes, every one of the Aveeno products on this page lists no fragrance in its ingredients.
What are the key ingredients in Aveeno products?
Glycerin is a key ingredient featured across the Aveeno products on this page. Glycerin helps support skin hydration and comfort.
How do I build a Aveeno skincare routine?
To build an Aveeno routine for dry skin in the morning, apply the Calm + Restore Nourishing Oat Cleanser, followed by the Advanced Replenishing Toner, the Skin Relief Moisturizing Lotion, and the Daily Soft Touch Sunscreen. In the evening, cleanse with the Ultra Hyalon Cleansing Cream and the Calm + Restore Nourishing Oat Cleanser, apply the Madagascar Centella Poremizing Fresh Ampoule, and finish with the Skin Relief Moisturizing Lotion. Once a week, add the Rice Probiotics Overnight Mask after cleansing and before your serum and moisturizer.
Where can I buy Aveeno, and how much does it cost?
Aveeno is available from stores in Spain, with prices ranging from €11.90 to €14.81. Most products on the page fall within this same price range.
What are good alternatives to Aveeno?
Good alternatives to Aveeno with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer options that may fit various skin types depending on individual preferences and needs.
Aveeno vs CeraVe: which is better?
Aveeno rates Superior for dry and sensitive skin, while CeraVe rates Superior for oily, sensitive, combination, and acne-prone skin. Lovi rates the Aveeno-focused routine Superior for dry skin and sensitive skin, and High for oily, combination, and acne-prone skin.
Who owns Aveeno, and where is it from?
Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Is Aveeno cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.
Is Aveeno good for dry skin?
Yes, Aveeno is very good for dry skin. Lovi rates the Aveeno-focused routine Superior for dry skin, and specific products like the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Nourishing PHA Exfoliator achieve a Superior fit for keeping dry skin soft.
Which Aveeno cleanser is best for oily skin?
The Clear Complexion Foaming Cleanser is the best Aveeno cleanser for oily skin, while the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Redness Relief Foaming Cleanser are also available.
Is Aveeno good for sensitive skin?
Yes, Aveeno is good for sensitive skin because Lovi rates the brand-focused routine Superior for sensitive skin. The Aveeno products on this page list no fragrance in their ingredients, and reviewers mostly mention gentle, non-stripping cleansers.
Which Aveeno sunscreen is best for sensitive skin?
Protect + Hydrate Sunscreen is the best choice for sensitive skin among the Aveeno sunscreens on this page, and Positively Radiant Daily Moisturizer is another option with a High fit.
Is Aveeno good for acne-prone skin?
Aveeno helps acne-prone skin with options like Clear Complexion Foaming Cleanser, which Lovi rates High for acne-prone skin. Lovi rates the Aveeno-focused routine High for acne-prone skin.
Is Aveeno good for skin with dark spots?
Aveeno is a helpful choice for skin with dark spots, as Lovi rates the Calm + Restore Nourishing PHA Exfoliator as Superior and the Calm + Restore Nourishing Oat Cleanser as High for this concern.
Is Aveeno good for mature skin?
Aveeno has products that help mature skin, and Lovi rates the Calm + Restore Nourishing Oat Cleanser and Calm + Restore Nourishing PHA Exfoliator High for mature skin. Reviewers often mention the gentle, non-stripping feel of the cleansers, while every product on this page lists no fragrance.
Research behind Aveeno's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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