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Aveeno skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com

Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.

This page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.

Other Aveeno products

People Say

★4.5Overall rating based on 59.1k+ reviews

Reviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
    • “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
    • “no strong smell — Calm + Restore Nourishing Oat Cleanser”
  • Lightweight sunscreens Mostly Mentioned
    • “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
    • “Keeps my face hydrated — Protect + Hydrate Sunscreen”
    • “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
  • Pleasant texture and foam Mostly Mentioned
    • “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
    • “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
    • “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
  • Faulty packaging and pump issues Often Mentioned
    • “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
    • “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
    • “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
  • Strong or unpleasant scent Sometimes Noted
    • “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
    • “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
    • “smells like play-doh — Skin Relief Moisturizing Lotion”
  • Cleanser performance and dryness issues Sometimes Noted
    • “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
    • “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
    • “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”

Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more

Questions and answers

Is Aveeno good for oily skin?

Aveeno rates High for oily skin, making it a suitable option for managing excess oil. Lovi rates the Aveeno-focused routine High for oily skin as well.

Is Aveeno worth it?

Yes, Aveeno is worth it for shoppers seeking gentle care, as Lovi rates Aveeno-focused routines Superior for dry and sensitive skin. Reviewers often mention its pleasant texture, foam, and lightweight sunscreens. Furthermore, the Aveeno products on this page list no fragrance in their ingredients.

What are Aveeno's best products?

Aveeno works best for dry, sensitive, and dry sensitive skin types. Lovi rates the Calm + Restore Nourishing Oat Cleanser, Calm + Restore Nourishing PHA Exfoliator, and Calm + Restore Redness Relief Foaming Cleanser as Superior for dry skin.

Which Aveeno moisturizer is best for dry skin?

The Calm + Restore Oat Gel Facial Moisturizer is the best Aveeno moisturizer for dry skin, as Lovi rates it High for dry skin.

Does Aveeno cause breakouts?

Aveeno is unlikely to cause breakouts for most users, as Lovi rates acne-prone skin High for the Clear Complexion Foaming Cleanser and Calm + Restore Nourishing PHA Exfoliator. Reviewers mostly mention that these cleansers are gentle and non-stripping.

Is Aveeno fragrance-free?

Yes, every product from the Aveeno products on this page lists no fragrance in its ingredients.

What are the key ingredients in Aveeno products?

Glycerin is a key ingredient featured across the Aveeno products on this page. Glycerin helps moisturize and support the skin barrier.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a Aveeno skincare routine?

To build an Aveeno routine for dry skin in the morning, use the Calm + Restore Nourishing Oat Cleanser followed by the Skin Relief Moisturizing Lotion. In the evening, cleanse again with the Calm + Restore Nourishing Oat Cleanser and moisturize with the Skin Relief Moisturizing Lotion. Once a week, add the Calm + Restore Nourishing Oat Cleanser and the Skin Relief Moisturizing Lotion to your routine for extra care.

Where can I buy Aveeno, and how much does it cost?

Aveeno is available in Singapore stores, and prices on the page range from S$27.75 to S$41.96, with most items falling between S$29.01 and S$41.96.

What are good alternatives to Aveeno?

Good alternatives to Aveeno on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer alternative product selections that may fit various skin types.

Aveeno vs CeraVe: which is better?

Lovi rates the Aveeno-focused routine Superior for dry and sensitive skin, compared to High for dry skin and Superior for sensitive skin with CeraVe. For oily, combination, and acne-prone skin, both brands tie with matching High or Superior fit levels. Reviewers mention that the Aveeno products on this page are fragrance-free and feature gentle cleansers.

Who owns Aveeno, and where is it from?

Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com

Is Aveeno cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.

Is Aveeno good for dry skin?

Yes, Aveeno is well-suited for dry skin, and Lovi rates the Aveeno-focused routine Superior for this skin type. The brand features gentle cleansers and moisturizing lotions like the Skin Relief Moisturizing Lotion that help keep dry skin soft and smooth.

Journal of Drugs in Dermatology, 2015

Which Aveeno cleanser is best for oily skin?

The Clear Complexion Foaming Cleanser is the best choice for oily skin, followed by the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Redness Relief Foaming Cleanser.

Is Aveeno good for sensitive skin?

Yes, Aveeno is good for sensitive skin, as Lovi rates sensitive skin as Superior for the brand's focused routines. The Aveeno products on this page list no fragrance in their ingredients, helping to keep skin calm and comfortable.

Journal of Drugs in Dermatology, 2015

Which Aveeno sunscreen is best for sensitive skin?

Protect + Hydrate Sunscreen is the best Aveeno sunscreen for sensitive skin, followed by Positively Radiant Daily Moisturizer. Lovi rates both options High for sensitive skin.

Is Aveeno good for acne-prone skin?

Lovi rates Aveeno Superior for acne-prone skin. The Clear Complexion Foaming Cleanser and the Calm + Restore Nourishing PHA Exfoliator both fit acne-prone skin at a High level.

Is Aveeno good for skin with dark spots?

Aveeno is a good choice for skin with dark spots, as Lovi rates the Calm + Restore Nourishing PHA Exfoliator High for this concern. The Aveeno products on this page list no fragrance in their ingredients.

Is Aveeno good for mature skin?

Lovi rates Aveeno High for mature skin when using products like the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Nourishing PHA Exfoliator. The Aveeno products on this page help keep skin soft and smooth while being fragrance-free.

Research behind Aveeno's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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