Aveeno skincare
Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.
GlycerinThis page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.
Other Aveeno products
People Say
★4.5Overall rating based on 59.1k+ reviewsReviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.
Highlights
Gentle, non-stripping cleansers Mostly Mentioned
- “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
- “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
- “no strong smell — Calm + Restore Nourishing Oat Cleanser”
Lightweight sunscreens Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
- “Keeps my face hydrated — Protect + Hydrate Sunscreen”
- “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
Pleasant texture and foam Mostly Mentioned
- “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
- “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
- “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
Faulty packaging and pump issues Often Mentioned
- “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
- “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
- “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
Strong or unpleasant scent Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
- “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
- “smells like play-doh — Skin Relief Moisturizing Lotion”
Cleanser performance and dryness issues Sometimes Noted
- “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
- “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
- “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”
Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more
Questions and answers
Is Aveeno good for oily skin?
Aveeno works well for oily skin, with Lovi rating the brand-focused routine High for this skin type. The Clear Complexion Foaming Cleanser is a strong match, while the Aveeno products on this page list no fragrance.
Is Aveeno worth it?
Aveeno is worth considering because Lovi rates the Aveeno-focused routine Superior for dry and sensitive skin. The Aveeno products on this page list no fragrance, and reviewers mostly mention gentle, non-stripping cleansers and lightweight sunscreens.
What are Aveeno's best products?
Aveeno's best products are the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Nourishing PHA Exfoliator, both rating Superior for dry skin. Lovi rates the brand's overall routines Superior for dry skin, sensitive skin, and dry sensitive skin.
Which Aveeno moisturizer is best for dry skin?
The Calm + Restore Oat Gel Facial Moisturizer is the best Aveeno moisturizer for dry skin, followed by the Skin Relief Moisturizing Lotion. Lovi rates the brand's fit for dry skin as Superior.
Does Aveeno cause breakouts?
Aveeno is unlikely to cause breakouts when shoppers use the appropriate items for their skin type, as Lovi rates acne-prone skin High for the Clear Complexion Foaming Cleanser and the Calm + Restore Nourishing Oat Cleanser. Reviewers mention that these cleansers are gentle and non-stripping.
Is Aveeno fragrance-free?
Yes, the Aveeno products on this page list no fragrance in their ingredients. Reviewers note that strong or unpleasant scents are only sometimes present.
What are the key ingredients in Aveeno products?
Glycerin is a key ingredient featured across the Aveeno products on this page. Lovi rates the Aveeno brand-focused routine Superior for dry skin.
How do I build a Aveeno skincare routine?
To build an Aveeno routine for dry skin, start your morning with the Calm + Restore Nourishing Oat Cleanser, followed by the Skin Relief Moisturizing Lotion and a sunscreen. For your evening routine, cleanse with the Calm + Restore Nourishing Oat Cleanser and apply the Skin Relief Moisturizing Lotion. Lovi rates the Aveeno-focused routine for dry skin as Superior.
Where can I buy Aveeno, and how much does it cost?
Aveeno is available in stores in Germany, with prices on the page ranging from €11.90 to €14.81. Most of the products are priced between €11.90 and €14.81.
What are good alternatives to Aveeno?
Good alternatives to Aveeno with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine Superior for oily skin, combination skin, and acne-prone skin.
Aveeno vs CeraVe: which is better?
Aveeno and CeraVe both perform very well, but they fit different skin types best. Lovi rates the Aveeno-focused routine Superior for dry and sensitive skin, while CeraVe rates Superior for oily and combination skin.
Who owns Aveeno, and where is it from?
Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Is Aveeno cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.
Is Aveeno good for dry skin?
Yes, Aveeno is well-suited for dry skin, and Lovi rates the Aveeno-focused routine Superior for this skin type. The Aveeno products on this page help keep dry skin feeling soft and moisturized.
Which Aveeno cleanser is best for oily skin?
The Clear Complexion Foaming Cleanser is best for oily skin, while the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Redness Relief Foaming Cleanser are also available. Lovi rates the Clear Complexion Foaming Cleanser High for oily skin and the other two cleansers Average for oily skin.
Is Aveeno good for sensitive skin?
Yes, Aveeno is very good for sensitive skin. Lovi rates the Aveeno-focused routine Superior for sensitive skin, and products like the Calm + Restore Nourishing Oat Cleanser and Oat Gel Facial Moisturizer offer gentle, non-stripping care that helps calm irritated areas.
Which Aveeno sunscreen is best for sensitive skin?
Protect + Hydrate Sunscreen is the best choice for sensitive skin, followed by Positively Radiant Daily Moisturizer, as both rate High for sensitive skin on Lovi.
Is Aveeno good for acne-prone skin?
Yes, Aveeno is good for acne-prone skin, as Lovi rates the Aveeno-focused routine Superior for this skin type. The Aveeno products on this page help keep skin calm and clear while providing gentle, non-stripping cleansing.
Is Aveeno good for skin with dark spots?
Aveeno fits skin with dark spots at a High level for several items, such as the Calm + Restore Nourishing PHA Exfoliator and the Calm + Restore Nourishing Oat Cleanser, while other products fit at an Average level. Lovi rates the Aveeno-focused routine Superior for acne-prone skin and sensitive skin, which frequently accompany dark spots.
Is Aveeno good for mature skin?
Aveeno rates High for mature skin, particularly with products like the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Nourishing PHA Exfoliator. Lovi rates the brand-focused routines for mature skin well, supporting the overall care of aging skin.
Research behind Aveeno's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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