Aveeno skincare
Aveeno is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Aveeno is loved for its gentle cleansers, soothing sunscreens, nourishing moisturizers, and targeted serums infused with glycerin. Its products suit dry skin and sensitive skin best due to their moisture-binding properties. For specific concerns, the standout choices include the Calm + Restore Nourishing PHA Exfoliator for acne-prone skin, the Calm + Restore Nourishing Oat Cleanser for skin with dark spots, and the Protect + Hydrate Sunscreen for mature skin. Across the line, glycerin significantly increased skin hydration and restored barrier function.
GlycerinThis page covers some of the most popular Aveeno products; for the whole Aveeno range, with a fit score for every product, use the Lovi app.
Other Aveeno products
People Say
★4.5Overall rating based on 59.1k+ reviewsReviewers most often praise Aveeno for lightweight, non-greasy hydration, effective soothing of sensitive skin, and gentle cleansing without excessive irritation. The most common complaints are faulty pump mechanisms and skin irritation or breakouts.
Highlights
Gentle, non-stripping cleansers Mostly Mentioned
- “gentlest wash I've used — Calm + Restore Nourishing Oat Cleanser”
- “doesn't strip my face at all — Calm + Restore Redness Relief Foaming Cleanser”
- “no strong smell — Calm + Restore Nourishing Oat Cleanser”
Lightweight sunscreens Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue. — Positively Radiant Daily Moisturizer”
- “Keeps my face hydrated — Protect + Hydrate Sunscreen”
- “It evens out my skin (which is often difficult because I am biracial with dark spots). — Positively Radiant Daily Moisturizer”
Pleasant texture and foam Mostly Mentioned
- “silky gel consistency — Calm + Restore Nourishing Oat Cleanser”
- “Airy foam is easy to apply — Clear Complexion Foaming Cleanser”
- “pumps into a creamy foam — Calm + Restore Redness Relief Foaming Cleanser”
Faulty packaging and pump issues Often Mentioned
- “Pump gets stuck and stops working — Clear Complexion Foaming Cleanser”
- “Way too runny for the tube — Calm + Restore Nourishing PHA Exfoliator”
- “pump does not work — Calm + Restore Redness Relief Foaming Cleanser”
Strong or unpleasant scent Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong. — Positively Radiant Daily Moisturizer”
- “Smells like plastic — Calm + Restore Nourishing PHA Exfoliator”
- “smells like play-doh — Skin Relief Moisturizing Lotion”
Cleanser performance and dryness issues Sometimes Noted
- “miss the bubbles — Calm + Restore Nourishing Oat Cleanser”
- “Left my skin feeling tight and dry — Clear Complexion Foaming Cleanser”
- “poor substitute for Ultra Calming — Calm + Restore Redness Relief Foaming Cleanser”
Sources: lovi.care, iherb.com, target.com, ulta.com, walmart.com, youtube.com, and more
Questions and answers
Is Aveeno good for oily skin?
Aveeno is a good choice for oily skin, as Lovi rates the Aveeno-focused routine Superior for this skin type. Reviewers often mention that the cleansers are gentle and non-stripping.
Is Aveeno worth it?
Aveeno is worth it for dry and sensitive skin, as Lovi rates the Aveeno-focused routines Superior for both skin types. Additionally, the Aveeno products on this page list no fragrance in their ingredients.
What are Aveeno's best products?
Aveeno's best products depend on the skin type, but Lovi rates the Calm + Restore Nourishing Oat Cleanser, Calm + Restore Oat Gel Facial Moisturizer, and Protect + Hydrate Sunscreen as Superior or High for dry and sensitive skin. The Aveeno products on this page help keep skin soft and calm without adding fragrance.
Which Aveeno moisturizer is best for dry skin?
Lovi rates the Calm + Restore Oat Gel Facial Moisturizer as High for dry skin, making it the best moisturizer option among the choices on this page. Glycerin helps support skin hydration.
Does Aveeno cause breakouts?
Aveeno is unlikely to cause breakouts for most users, as Lovi rates acne-prone skin High for the Calm + Restore Nourishing Oat Cleanser and the Clear Complexion Foaming Cleanser. The Aveeno products on this page list no fragrance in their ingredients, helping reduce the risk of irritation for sensitive skin types.
Is Aveeno fragrance-free?
Yes, every product from the Aveeno products on this page lists no fragrance in its ingredients. This helps keep the skincare gentle and soothing for daily use.
What are the key ingredients in Aveeno products?
Glycerin is a key ingredient featured across the Aveeno products on this page. Lovi rates glycerin as effective for supporting the skin barrier.
How do I build a Aveeno skincare routine?
To build an Aveeno routine for dry skin, start your morning with the Calm + Restore Nourishing Oat Cleanser followed by the Skin Relief Moisturizing Lotion. In the evening, repeat the cleanser and moisturizer steps. Once a week, add a nourishing mask into this routine.
Where can I buy Aveeno, and how much does it cost?
Aveeno is available in stores in France, with prices ranging from nineteen euros and ninety-nine cents to twenty-five euros and twenty cents. Most products on this page fall within this price range.
What are good alternatives to Aveeno?
Good alternatives to Aveeno include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi for comparison.
Aveeno vs CeraVe: which is better?
Aveeno rates Superior for dry skin and sensitive skin, compared to High for CeraVe in both categories. For combination skin, CeraVe rates Superior while Aveeno rates High, and both brands rate Superior for oily skin and acne-prone skin.
Who owns Aveeno, and where is it from?
Aveeno is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orgtracxn.cominvestors.kenvue.com
Is Aveeno cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Aveeno as cruelty-free.
Is Aveeno good for dry skin?
Aveeno is good for dry skin, with the Aveeno-focused routine rating Superior for dry skin. The Aveeno products on this page feature key ingredients like glycerin and soothing oat to help keep dry skin moisturized and calm.
Which Aveeno cleanser is best for oily skin?
Lovi rates Clear Complexion Foaming Cleanser High for oily skin, making it the best option among the cleansers on this page. Other cleansers like Calm + Restore Nourishing Oat Cleanser and Calm + Restore Redness Relief Foaming Cleanser have an Average fit for oily skin.
Is Aveeno good for sensitive skin?
Yes, Aveeno is very good for sensitive skin and features gentle, non-stripping cleansers. Lovi rates the Aveeno-focused routine Superior for sensitive skin, and the Aveeno products on this page list no fragrance.
Which Aveeno sunscreen is best for sensitive skin?
Protect + Hydrate Sunscreen is the best choice for sensitive skin, followed by Positively Radiant Daily Moisturizer. Lovi rates both options High for sensitive skin.
Is Aveeno good for acne-prone skin?
Yes, Aveeno is good for acne-prone skin, as Lovi rates the Aveeno-focused routine Superior for this skin type. The brand includes gentle cleansers and targeted items like the Clear Complexion Foaming Cleanser that help keep skin clear without stripping moisture.
Is Aveeno good for skin with dark spots?
Aveeno is well suited for skin with dark spots, with Lovi rating several items like the Calm + Restore Nourishing PHA Exfoliator as Superior for this concern. The brand includes key ingredients such as glycerin across its formulas to help support skin hydration.
Is Aveeno good for mature skin?
Aveeno rates High for mature skin with products like the Calm + Restore Nourishing Oat Cleanser and the Calm + Restore Nourishing PHA Exfoliator. The Aveeno products on this page list no fragrance in their ingredients, which helps keep the skin calm.
Research behind Aveeno's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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