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Paula's Choice vs Taro

Paula's Choice and Taro are established skincare brands offering distinct daily care routines for modern complexions. The American brand Paula's Choice is known for versatile serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, suiting dry and oily acne-prone skin best. Meanwhile, Taro is warmly embraced for its targeted serums and carefully crafted formulas, suiting sensitive, dry, and combination skin best. While both provide reliable care, they differ primarily in their standout formulations and the specific skin types they prioritize.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice is the better choice on this page because the products on this page offer a much wider range of options with high and superior Lovi fit levels for dry, oily acne-prone, and mature skin. Taro features only a single tretinoin cream with lower fit levels for most skin types.

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide range of fragrance-free products on this page fitting dry, oily acne-prone, and mature skin best, while Taro features only one prescription tretinoin cream with limited skin type fits.

The New England Journal of Medicine, 1993

Which is more affordable, Paula's Choice or Taro?

Paula's Choice products on this page are mostly mentioned for having a high price, while Taro has no pricing information available here.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice helps acne-prone skin with multiple products having a Superior Lovi fit level, whereas Taro offers a Tretinoin Cream with a High Lovi fit level for acne-prone skin.

Which brand has been around longer, Paula's Choice or Taro?

Taro has been around longer, having been founded in 1950, whereas Paula's Choice was founded in 1995.

Do any products from Paula's Choice or Taro contain fragrance?

Every product on this page from both Paula's Choice and Taro lists no fragrance in its ingredients.

How does the product variety compare between Paula's Choice and Taro?

Paula's Choice offers a wide selection of products on this page across multiple categories, whereas Taro includes just a single topical treatment. Lovi rates the products on this page from Paula's Choice as a Superior fit for several skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.