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Paula's Choice vs Taro

Paula's Choice and Taro are two distinct skincare lines offering varied daily care for modern routines. The American brand founded in 1995 features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, while the latter is warmly embraced for its targeted serums and carefully crafted formulas. Both suit different complexions, with the Unilever-owned brand fitting oily and acne-prone skin best, and its counterpart suiting sensitive, dry, and combination skin best. They ultimately differ in their key ingredients and targeted solutions, such as glycerin significantly increasing skin hydration and restoring barrier function in the first brand's offerings.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice offers a wider range of fragrance-free products on this page and achieves High to Superior Lovi fit levels across most skin types, whereas Taro features only a single Tretinoin Cream that mostly has Low or Average fit levels. Paula's Choice helps address aging and pigmentation with key ingredients like retinol and niacinamide, which may improve skin quality.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide range of fragrance-free products that Lovi rates as Superior or High for oily, acne-prone, and mature skin, whereas Taro features a single tretinoin cream on this page. Ingredients like retinol in Paula's Choice help stimulate collagen and improve aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Which is more affordable, Paula's Choice or Taro?

The products on this page for Paula's Choice have reviewers mostly mentioning high price as a drawback, while Taro has no pricing information available here.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice offers a wider range of products on this page with Superior and High fits for acne-prone skin, whereas Taro features Tretinoin Cream with a High fit for acne-prone skin. Paula's Choice helps manage breakouts while offering multiple specialized cleansers and exfoliants.

The Journal of Investigative Dermatology, 2013

Which brand has been owned by its parent company longer, Paula's Choice or Taro?

Taro has been owned by its parent company longer, since 2010, whereas Paula's Choice has been owned by Unilever since 2021.

Do any products from either Paula's Choice or Taro contain fragrance in their ingredients?

Every product on this page for both Paula's Choice and Taro lists no fragrance in its ingredients.

What are the main key ingredients found across the products of these two skincare brands?

The products on this page from Paula's Choice contain key ingredients like hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E. Taro does not list specific key ingredients across its single product on this page.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.