🇬🇧United Kingdom

Paula's Choice vs Taro

Paula's Choice and Taro are two distinct skincare lines offering varied daily care for modern routines. The American brand founded in 1995 features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, while the latter is warmly embraced for its targeted serums and carefully crafted formulas. Both suit different complexions, with the Unilever-owned brand fitting oily and acne-prone skin best, and its counterpart suiting sensitive, dry, and combination skin best. They ultimately differ in their key ingredients and targeted solutions, such as glycerin significantly increasing skin hydration and restoring barrier function in the first brand's offerings.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice is better for a wider variety of skin types because the products on this page fit oily, acne-prone, and mature skin best, whereas Taro features only one product with limited skin compatibility. Paula's Choice helps improve skin texture and reduce signs of aging.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide range of fragrance-free products on this page tailored best for oily, acne-prone, and mature skin, while Taro features just one prescription-strength option, Tretinoin Cream. Paula's Choice helps address skin concerns with ingredients like retinol and niacinamide, whereas Taro uses tretinoin to support skin renewal.

The Journal of Investigative Dermatology, 2000The New England Journal of Medicine, 1993

Which is more affordable, Paula's Choice or Taro?

When it comes to price, reviewers mostly note high prices for the products on this page from Paula's Choice, while Taro has no pricing or affordability details available.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice offers multiple products on this page that are rated Superior for acne-prone skin, whereas Taro features only Tretinoin Cream with a High fit level for acne-prone skin. Retinoids like tretinoin help manage acne breakouts by increasing cell turnover.

The New England Journal of Medicine, 1993

Which brand has been around longer, Paula's Choice or Taro?

Taro has been around longer than Paula's Choice, having been founded in 1950 compared to Paula's Choice being founded in 1995.

Do either Paula's Choice or Taro products contain any fragrance?

Every product from Paula's Choice and Taro on this page lists no fragrance in its ingredients.

Which company is the parent owner of Paula's Choice, and which owns Taro?

Unilever is the parent owner of Paula's Choice, while Sun Pharmaceutical Industries Limited owns Taro. Both brands offer fragrance-free products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.