🇺🇸United States

Paula's Choice vs Taro

Paula's Choice and Taro are established skincare names offering diverse daily care options for modern routines. Paula's Choice is an American brand founded in 1995 and owned by Unilever since 2021, known for serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c. Taro is warmly embraced for its targeted serums and carefully crafted formulas. Both differ as the first fits oily and combination skin best with key ingredients like glycerin to significantly increase skin hydration and restore barrier function, whereas the second suits sensitive, dry, and combination skin best.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice offers a much wider range of products on this page and achieves better overall fit levels across most skin types compared to Taro, which features only a single tretinoin cream. Paula's Choice products fit oily, combination, and acne-prone skin best, while Taro's single product has a high fit for combination and acne-prone skin but is unlikely to suit sensitive or dry skin.

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide selection of products on this page tailored for oily, combination, and acne-prone skin, whereas Taro features only a single product, Tretinoin Cream.

Which is more affordable, Paula's Choice or Taro?

When comparing the products on this page, reviewers mostly mention high prices as a drawback for Paula's Choice. Taro offers fewer options, but the page does not provide pricing details to determine which brand is more affordable.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice offers a wider range of acne-fighting products on this page with High to Superior Lovi fits for acne-prone skin, while Taro features only one prescription tretinoin cream that helps with acne-prone skin at a High fit level.

Which brand has been around longer, Paula's Choice or Taro?

Taro has been around longer, having been founded in 1950, whereas Paula's Choice was founded in 1995.

Do either Paula's Choice or Taro products contain any fragrance?

Every product on this page for both Paula's Choice and Taro lists no fragrance in its ingredients.

Which company is currently the owner of Paula's Choice?

Paula's Choice is currently owned by Unilever, which has owned the company since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.