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Paula's Choice vs Taro

Paula's Choice and Taro are established skincare brands offering distinct approaches to daily routines. Paula's Choice is an American brand founded in 1995 and owned by Unilever since 2021, featuring serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, while Taro is warmly embraced for its targeted serums and carefully crafted formulas. Both brands serve different complexions, as the American brand fits acne-prone skin and oily skin best, whereas its counterpart suits sensitive, dry, and combination skin best. They differ primarily in their standout offerings and formulations, with the former utilizing key ingredients like glycerin to significantly increase skin hydration and restore barrier function.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice offers a much wider selection of fragrance-free products on this page and achieves a High or Superior Lovi fit across many skin types, whereas Taro features only a single Tretinoin Cream with more limited skin compatibility.

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide range of fragrance-free products on this page tailored for acne-prone, oily, and combination skin, while Taro features just one prescription-strength option, Tretinoin Cream.

The New England Journal of Medicine, 1993

Which is more affordable, Paula's Choice or Taro?

The page facts do not provide pricing information for either Paula's Choice or Taro.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice offers a wide selection of products on this page tailored for acne-prone skin, whereas Taro features just one treatment, Tretinoin Cream, which achieves a high fit for acne-prone skin. Both brands are fragrance-free.

When were Paula's Choice and Taro founded, and who owns them?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021, while Taro was founded in 1950 and has been owned by Sun Pharmaceutical Industries Limited since 2010.

Do any products from Paula's Choice or Taro contain fragrance in their ingredients?

Every product on this page from both Paula's Choice and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.