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Paula's Choice vs Taro

Paula's Choice and Taro are two distinct skincare lines tailored to different complexions and daily needs. The American brand founded in 1995 offers serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, suiting combination and oily skin best. Meanwhile, Taro is warmly embraced for its targeted serums and carefully crafted formulas, suiting sensitive, dry, and combination skin best. While both provide reliable daily care for modern routines, they differ in their primary ingredients and targeted skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice offers a much wider variety of fragrance-free products that achieve High to Superior Lovi fit levels across multiple skin types, whereas Taro features only one targeted treatment.

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide selection of fragrance-free cleansers, exfoliants, and serums that Lovi rates best for combination, oily, and acne-prone skin, whereas Taro features a single fragrance-free tretinoin cream that Lovi rates high for combination and acne-prone skin.

Which is more affordable, Paula's Choice or Taro?

The page does not provide pricing information for either Paula's Choice or Taro, so affordability cannot be compared here. Reviewers mostly mention high prices as a drawback for Paula's Choice.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice offers several products that are a Superior fit for acne-prone skin, whereas Taro features Tretinoin Cream with a High fit for acne-prone skin. Paula's Choice helps reduce breakouts across a wide range of products on this page.

The Journal of Investigative Dermatology, 2013

When were Paula's Choice and Taro founded, and who are their parent companies?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021, while Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

How many products does Paula's Choice feature on the page compared to Taro?

Paula's Choice features thirty-three products on the products on this page, whereas Taro features only one product. This difference shows that Paula's Choice provides a much broader range of options.

Do any products from Paula's Choice or Taro contain fragrance in their ingredients?

Every product on this page from both Paula's Choice and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.