🇦🇺Australia

Paula's Choice vs Taro

Paula's Choice and Taro are two distinct skincare lines offering varied daily care for modern routines. The American brand founded in 1995 features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, while the latter is warmly embraced for its targeted serums and carefully crafted formulas. Both suit different complexions, with the Unilever-owned brand fitting oily and acne-prone skin best, and its counterpart suiting sensitive, dry, and combination skin best. They ultimately differ in their key ingredients and targeted solutions, such as glycerin significantly increasing skin hydration and restoring barrier function in the first brand's offerings.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice offers a much wider variety of products on this page and achieves better Lovi fit levels for oily and acne-prone skin, whereas Taro features only a single tretinoin cream with lower fit across most skin types. Paula's Choice helps target signs of aging and hydration with key ingredients like retinol and hyaluronic acid,.

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What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide range of fragrance-free cleansers, toners, and serums containing ingredients like niacinamide and retinol, whereas Taro features only Tretinoin Cream on this page. Lovi rates Paula's Choice as a Superior fit for oily and acne-prone skin, while Taro fits combination and acne-prone skin with a High level.

Which is more affordable, Paula's Choice or Taro?

Reviewers mostly mention high prices as a drawback for the products on this page by Paula's Choice, while affordability information for Taro is not available on this page.

Which causes fewer breakouts, Paula's Choice or Taro?

Paula's Choice helps manage blemishes with multiple products that Lovi rates as having a Superior fit for acne-prone skin, whereas Taro offers a single tretinoin cream rated High for acne-prone skin.

What are the founding years and parent companies of Paula's Choice and Taro?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021. Taro was founded in 1950 and has been owned by Sun Pharmaceutical Industries Limited since 2010.

Do any products from Paula's Choice or Taro contain fragrance in their ingredients?

Every product on this page from both Paula's Choice and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.