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The Ordinary vs Taro

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary provides a much wider selection of products on this page across many skin types, whereas Taro features only Tretinoin Cream with limited fit levels for sensitive and dry skin. Hyaluronic acid helps maintain skin hydration and improve signs of aging.

Dermatologic Therapy, 2022

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of products featuring ingredients like hyaluronic acid and squalane, while Taro features just one prescription product on this page, Tretinoin Cream.

Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value, whereas Taro features only a single specialized product and no such value range.

Which of the two brands offers products containing fragrance?

Both The Ordinary and Taro offer no fragrance in the products on this page, as every product lists no fragrance in its ingredients.

How does the founding year of The Ordinary compare to Taro?

The Ordinary was founded in 2016, whereas Taro was founded earlier in 1950.

Which brand has been owned by its parent company for a longer period?

Taro has been owned by its parent company for a longer period, since 2010, whereas The Ordinary has been owned by Estée Lauder since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.