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Paula's Choice vs Taro

Paula's Choice and Taro are established skincare names that offer thoughtful daily care for modern routines. Paula's Choice is an American brand founded in 1995 and owned by Unilever since 2021, known for serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c. Taro is warmly embraced for its targeted serums and carefully crafted formulas. The American line fits oily skin and mature skin best, while the alternative suits sensitive, dry, and combination skin best.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Taro: which is better?

Paula's Choice offers a much wider variety of fragrance-free products on this page and achieves a Superior fit for oily, mature, and oily acne-prone skin, whereas Taro features only a single treatment with a High fit for combination and acne-prone skin. Paula's Choice helps improve skin texture and manage signs of aging with key ingredients like retinol and niacinamide, which may support collagen production and reduce pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and Taro?

Paula's Choice offers a wide range of fragrance-free cleansers, exfoliants, and serums with a Superior fit for oily and mature skin, while Taro features a single tretinoin cream on this page that helps with acne-prone skin.

The New England Journal of Medicine, 1993

Which is more affordable, Paula's Choice or Taro?

Reviewers note that Paula's Choice has a high price, while pricing details for Taro are not mentioned on this page.

Which causes fewer breakouts, Paula's Choice or Taro?

Both Paula's Choice and Taro offer products that help with breakouts, but Paula's Choice provides a much wider range of options, such as the CLEAR Pore Normalizing Cleanser, which has a Superior fit for acne-prone skin.

The Journal of Investigative Dermatology, 2013

How do the founding years and corporate ownership of Paula's Choice and Taro compare?

Paula's Choice was founded in the United States in 1995 and has been owned by Unilever since 2021, whereas Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Which brand offers a wider variety of product types, such as cleansers, toners, and serums?

Paula's Choice offers a wider variety of product types on this page, including cleansers, toners, serums, and sunscreens, whereas Taro features only a single cream serum. This diverse selection helps users build comprehensive routines for their skin types.

Do any products from Paula's Choice or Taro contain fragrance in their ingredients?

Every product on this page for both Paula's Choice and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.