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The Ordinary vs Taro

The Ordinary and Taro are skincare lines offering targeted serums, moisturizers, cleansers, and daily essentials built around ingredients like hyaluronic acid, glycerin, and squalane. The Canadian brand suits sensitive skin, dry sensitive skin, and mature skin best, while its counterpart is warmly embraced for sensitive, dry, and combination skin. Both brands provide reliable daily care for modern routines, though the former distinguishes itself through specialized formulations such as niacinamide, mandelic acid, and lactic acid.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a much wider range of products that are fragrance-free and widely praised for being affordable and gentle, whereas Taro features only one product on this page, Tretinoin Cream.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of fragrance-free skincare products on this page with High to Superior Lovi fit levels for sensitive, dry sensitive, and oily skin, while Taro features just one product, Tretinoin Cream, which has High fit for combination and acne-prone skin.

Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary are often mentioned by reviewers as being affordable and great value serums.

When were The Ordinary and Taro founded and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estee Lauder Companies Inc. Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Do products from The Ordinary and Taro contain fragrance?

The products on this page from both The Ordinary and Taro list no fragrance in their ingredients.

How does the product variety and skin type fit differ between The Ordinary and Taro?

The products on this page show that The Ordinary offers a wide variety of skincare items like serums, toners, and cleansers with High or Superior fit levels for many skin types, whereas Taro features only a single tretinoin cream that has High fit for combination and acne-prone skin but Low fit for dry, sensitive, and skin with dark spots.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.