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The Ordinary vs Taro

The Ordinary and Taro are skincare collections built around targeted serums, moisturizers, cleansers, toners, and gentle formulas. The Canadian brand founded in 2016 relies on hyaluronic acid, glycerin, and squalane, while the latter is warmly embraced for its reliable daily care and standout Tretinoin Cream. Both options suit sensitive and dry skin best, though the first also accommodates combination, acne-prone, dark spot, and mature skin through specific acid and vitamin treatments. They differ primarily in their ownership history and the broader breadth of their ingredient catalog.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a much wider variety of products on this page and fits dry skin, sensitive skin, and skin with dark spots best, whereas Taro features only one product.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large variety of skincare products on this page that fit dry skin, sensitive skin, and skin with dark spots best, whereas Taro features just one product, Tretinoin Cream, which has a high fit for combination and acne-prone skin.

Which is more affordable, The Ordinary or Taro?

The Ordinary offers affordable and great value serums among the products on this page, whereas Taro features a Tretinoin Cream with no affordability details provided on this page.

Which causes fewer breakouts, The Ordinary or Taro?

The products on this page from The Ordinary provide multiple options that help with breakouts, achieving High or Superior fit levels for acne-prone and oily acne-prone skin. In contrast, Taro offers only Tretinoin Cream on this page, which fits acne-prone skin at a High level.

When were The Ordinary and Taro founded and who owns them?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc. Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Which brand offers more products for dry skin and sensitive skin?

The Ordinary offers more products for dry skin and sensitive skin, with numerous options fitting these skin types at High or Superior levels. In contrast, Taro features only Tretinoin Cream on the page, which has a Low fit for both dry skin and sensitive skin.

Do products from The Ordinary and Taro contain any fragrance?

Every product on this page from The Ordinary and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.