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The Ordinary vs Taro

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a much wider range of products that Lovi rates as high or superior for most skin types, while Taro features only a single targeted treatment.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of products featuring ingredients like hyaluronic acid and squalane, while Taro features just a single topical treatment on this page, Tretinoin Cream. Lovi gives The Ordinary High or Superior fit levels for multiple skin types, whereas Taro's Tretinoin Cream achieves a High fit for combination and acne-prone skin.

Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Taro features just one prescription product on this page, Tretinoin Cream, without affordability details.

When were The Ordinary and Taro founded and who owns them?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc., while Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Which skin types do The Ordinary's brand-focused routines fit best?

The Ordinary's brand-focused routines fit dry sensitive skin, dry skin, and oily skin best.

Do products from The Ordinary and Taro contain any fragrance?

Every product on this page from The Ordinary and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.