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The Ordinary vs Taro

The Ordinary and Taro are accessible skincare brands offering daily care for modern routines through carefully crafted formulas. The Ordinary is known for serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, while Taro is warmly embraced for its targeted serums. Both brands suit dry skin and dry sensitive skin best, though the latter also suits combination skin, and their standout products address acne, dark spots, and mature skin. They differ primarily in ownership and origin, as the Canadian brand founded in 2016 is owned by The Estée Lauder Companies Inc. since 2021.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a much wider range of products that fit various skin types well, whereas Taro features only a single cream focused primarily on acne-prone and combination skin.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of fragrance-free serums, toners, and moisturizers that fit dry skin and dark spots best, whereas Taro features just one product on this page, Tretinoin Cream, which has a high fit for combination and acne-prone skin.

Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value, whereas Taro features a specialized medical treatment without broad affordability feedback.

When were The Ordinary and Taro founded and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Which brand offers products with a Superior fit for dry skin?

The Ordinary offers products with a Superior fit for dry skin, while Taro has no products reaching this fit level on this page. Reviewers frequently note that the products on this page provide affordable and great value serums.

How do customer reviews describe The Ordinary serums in terms of texture and price?

Reviewers often describe the serums on this page as affordable and great value, with texture-smoothing benefits. At the same time, some users sometimes note sticky or tacky finishes and pilling issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.