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The Ordinary vs Taro

The Ordinary and Taro are accessible skincare brands offering daily care for modern routines through carefully crafted formulas. The Ordinary is known for serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, while Taro is warmly embraced for its targeted serums. Both brands suit dry skin and dry sensitive skin best, though the latter also suits combination skin, and their standout products address acne, dark spots, and mature skin. They differ primarily in ownership and origin, as the Canadian brand founded in 2016 is owned by The Estée Lauder Companies Inc. since 2021.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a wide range of products with High or Superior Lovi fit levels for most skin types, while Taro features only one product on this page, Tretinoin Cream. Reviewers frequently praise The Ordinary for affordability and effective serums, though some note sticky finishes or pilling issues.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of fragrance-free serums, toners, and moisturizers that fit dry skin and dark spots best, whereas Taro features just one treatment, Tretinoin Cream, which fits combination and acne-prone skin best. Tretinoin helps restore collagen formation in photodamaged skin.

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Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and offering great value, whereas Taro offers only one product on this page with no specific affordability ranking.

Which causes fewer breakouts, The Ordinary or Taro?

The Ordinary offers a much wider range of products on this page to help with breakouts, including options where Lovi fit levels for acne-prone skin are High or Superior, while Taro features only Tretinoin Cream.

When were The Ordinary and Taro founded?

The Ordinary was founded in 2016 in Canada. Taro was founded in 1950.

Which company owns The Ordinary, and which company owns Taro?

The Ordinary is owned by The Estée Lauder Companies Inc., and Taro is owned by Sun Pharmaceutical Industries Limited.

Do products from The Ordinary and Taro contain fragrance?

Every product on this page from The Ordinary and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.