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The Ordinary vs Taro

The Ordinary and Taro are accessible skincare brands offering daily care for modern routines through carefully crafted formulas. The Ordinary is known for serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, while Taro is warmly embraced for its targeted serums. Both brands suit dry skin and dry sensitive skin best, though the latter also suits combination skin, and their standout products address acne, dark spots, and mature skin. They differ primarily in ownership and origin, as the Canadian brand founded in 2016 is owned by The Estée Lauder Companies Inc. since 2021.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Taro: which is better?

The Ordinary offers a much wider variety of products on this page across many skin types, whereas Taro features only Tretinoin Cream. Lovi rates The Ordinary as a strong fit for dry, sensitive, and dry sensitive skin.

What is the difference between The Ordinary and Taro?

The Ordinary offers a large range of products featuring ingredients like hyaluronic acid and squalane, while Taro features just one prescription-strength option, Tretinoin Cream.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or Taro?

The products on this page from The Ordinary include affordable and great value serums, whereas Taro features a specialized prescription treatment without broad budget ranges mentioned.

Which brand has been on the market longer, The Ordinary or Taro?

Taro has been on the market longer than The Ordinary, having been founded in 1950 compared to The Ordinary's founding in 2016.

Do either of these brands include fragrance in their products?

Every product on this page for both The Ordinary and Taro lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.