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The Ordinary vs Jole

The Ordinary and Jole are distinct skincare brands offering targeted formulations for various skin concerns. The Canadian brand, founded in 2016 and acquired by The Estée Lauder Companies Inc. in 2021, provides serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, while its counterpart focuses exclusively on serums. Both brands suit different complexions well, with the former fitting sensitive skin and dry sensitive skin best, and they differ primarily in their product range breadth.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much larger selection of fragrance-free products on this page and fits sensitive, dry sensitive, and oily skin best, whereas Jole features only a single azelaic acid serum.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large selection of products on this page for various skin needs, whereas Jole features just one azelaic acid serum. Lovi shows that The Ordinary fits sensitive skin, dry sensitive skin, and oily skin best.

Which is more affordable, The Ordinary or Jole?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Jole has only one azelaic acid serum listed on this page, and information regarding its affordability is not specified.

Which causes fewer breakouts, The Ordinary or Jole?

The products on this page from The Ordinary include acne-clearing serums and a wide range of options with High or Superior fit levels for acne-prone skin, while Jole offers a single azelaic acid serum that also has a High fit level for acne-prone skin.

When were The Ordinary and Jole founded, and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. Jole was founded in 2019 and is independently owned.

Do products from The Ordinary and Jole contain fragrance?

Every product on this page from both The Ordinary and Jole lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits sensitive skin, dry sensitive skin, and oily skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.