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The Ordinary vs Jole

The Ordinary and Jole are accessible skincare lines offering targeted treatments for specific complexions. The Canadian brand centers its diverse serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best. Meanwhile, the other brand focuses exclusively on serums, including a top-rated option for acne-prone skin. Both labels differ in their range of formulations, while providing focused ingredients for individual needs.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much larger selection of products on this page, which Lovi rates as having a high or superior fit for dry and sensitive skin types. Jole only features a single azelaic acid serum.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of fragrance-free skincare products on this page and fits dry, dry sensitive, and sensitive skin best, whereas Jole offers only a single azelaic acid serum.

Which is more affordable, The Ordinary or Jole?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums, while Jole currently features only one product on this page with no specific affordability data provided.

Which causes fewer breakouts, The Ordinary or Jole?

The Ordinary helps target breakouts with multiple acne-clearing serums on this page, whereas Jole features only a single azelaic acid serum.

When were The Ordinary and Jole founded and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. Jole was founded in 2019 and is independently owned.

What key ingredients are found across The Ordinary products, and do either brand include fragrance in their formulations?

The products on this page from The Ordinary contain hyaluronic acid, glycerin, and squalane as key ingredients across their range. Neither The Ordinary nor Jole include any fragrance in their formulations.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.