🇬🇧United Kingdom

The Ordinary vs Jole

The Ordinary and Jole are accessible skincare lines offering targeted treatments for specific complexions. The Canadian brand centers its diverse serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best. Meanwhile, the other brand focuses exclusively on serums, including a top-rated option for acne-prone skin. Both labels differ in their range of formulations, while providing focused ingredients for individual needs.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much wider range of fragrance-free products that fit dry, dry sensitive, and sensitive skin at a high level. Shoppers often praise the affordable and gentle serums.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of products featuring ingredients like niacinamide and hyaluronic acid that fit dry and sensitive skin best, while Jole features just one azelaic acid serum on this page. Niacinamide helps reduce skin pigmentation, and hyaluronic acid improves skin hydration.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or Jole?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Jole has only one product listed on this page, making it harder to compare overall brand pricing.

Which causes fewer breakouts, The Ordinary or Jole?

The products on this page from The Ordinary provide multiple targeted options that help with acne-prone and oily acne-prone skin, whereas Jole offers only a single azelaic acid serum.

In what year was The Ordinary founded, and who owns it?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

Do products from The Ordinary and Jole contain fragrance?

Every product on this page from both The Ordinary and Jole lists no fragrance in its ingredients.

What are some key ingredients found across products from The Ordinary?

The products on this page from The Ordinary commonly feature key ingredients like hyaluronic acid, glycerin, and squalane. Hyaluronic acid helps provide hydration and improve skin quality.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.